News in Brief (June 14, 2004)
Charting the future of public relations
Holmes Report

News in Brief (June 14, 2004)

The Securities and Exchange Commission has named Matthew Well director of the office of public affairs. Well will serve as the agency’s principal spokesperson, responsible for the agency’s day-to-day media relations.

Paul Holmes

WASHINGTON, D.C.— The Securities and Exchange Commission has named Matthew Well director of the office of public affairs. Well will serve as the agency’s principal spokesperson, responsible for the agency’s day-to-day media relations and public relations about Commission activities. He will report to managing executive for external affairs Laura Cox, who is responsible for strategic oversight and management of public affairs, legislative and intergovernmental affairs, and investor education. Well most recently served as the director of public affairs for the American Tort Reform Association where he developed and executed national and state communications strategies.

SAN FRANCISCO—Blanc & Otus has been named public relations agency of record by anti-spam specialist Cloudmark and by SeeBeyond, provider of a fully integrated platform for composite application development based on a service-oriented architecture. The Blanc & Otus San Francisco office will provide competitive messaging strategy and media and industry analyst outreach services to help promote Cloudmark’s anti-spam solutions. For SeeBeyond, Blanc & Otus San Francisco will provide competitive messaging strategy and comprehensive media outreach services to help the company attract business from customers and partners alike.

CLEVELAND—Chris Thompson has joined the staff of Edward Howard & Company as a vice president. Prior to joining Edward Howard, Thompson served as editor and general manager for Crain’s Cleveland Business Internet operations where he was responsible for the and Web sites.

DENVER—Andrew Hudson was promoted to senior director, corporate communications and marketing at Frontier Airlines. Hudson previously served as director of communications. He will continue to oversee Frontier’s corporate communications department, including external and internal communications, government relations and community affairs and will now also lead the company’s advertising, branding, marketing and special events initiatives. In addition, Joe Hodas, Frontier’s corporate spokesman, has been promoted to senior manager of corporate communications and Dan Vorlage was named Frontier’s senior manager of branding. Vorlage comes to Frontier from the Sterling-Rice Group where he served as the senior account manager who helped lead and develop Frontier’ s successful branding initiative.

DALLAS—Michael A. Burns & Associates has appointed Neil McGlone and Susie Lomelino senior vice presidents of the Dallas-based public relations firm. McGlone joined MB&A in October 2001 as a vice president and leader of the firm’s technology practice group. Lomelino joined MB&A in July 2002 as a vice president and head of the consumer communications group.

ATLANTA—communications 21 has expanded its client roster to include Atlanta-based masonry product manufacturer Oldcastle Architectural Products Group (APG) and Savannah-based commercial real estate firm Melaver, Inc.  c21 is responsible for its North American media relations, internal communications and e-marketing programs for Oldcastle. For Melaver, the firm will be responsible for media relations and special events and will be launching an aggressive marketing campaign to brand and lease retail space at Abercorn Commons in Savannah.

WASHINGTON, D.C.—David Fish has been named senior vice president in Brodeur Worldwide’s D.C. office. Fish most recently worked at The Progress & Freedom Foundation, a technology think tank, and prior to that at US WEST, after holding various positions on Capitol Hill. He will work closely with Jerry Johnson, executive VP, on expanding the firm’s issues management practice. In addition, Thom Brodeur (no relation) has joined as vice president in Brodeur Worldwide’s Phoenix office. He has 10 years of high tech marketing and PR expertise spanning software and services, high tech manufacturing, electronics, e-learning and information technology.

CHICAGO—The American Dental Association has named Clay Mickel to the newly created position of associate executive director, communications & corporate relations. The ADA says the creation of the new corporate relations function represents a commitment to develop and enhance, as well as coordinate and systematize, its relationships with dental product manufacturers and other entities with which it does business.

MINNEAPOLIS—Sara Blood has been promoted to senior media relations specialist at Carmichael Lynch Spong. She joined the firm’s media relations department in 2000.

DALLAS—Benihana, the Miami-based international restaurant chain that serves Japanese food alongside performances by knife-wielding tableside chefs, has selected Michael A. Burns & Associates (MB&A) to provide public relations counseling and related services in North Texas. Benihana’s operates nine restaurants in Texas. MB&A will provide direct PR support to the newest Metroplex restaurant in Las Colinas. 

CAMBRIDGE—Pharmaceutical and biotechnology specialist Feinstein Kean Healthcare has rehired Steven Mousterakis as Vice president, creative services, expanding the firm’s capabilities in branding, print, interactive design and online marketing strategies. Mousterakis has close to 15 years of experience in graphic design, corporate branding, and development of identity systems for the life sciences industry, including four years at FKH from 1995 to 1999.

MALDEN, MA—ImpactXoft, a provider of collaborative 3D product design environments, has selected Topaz Partners to promote its IX SPeeD V5 Suite software. Topaz will implement a media and analyst relations campaign.

DENVER—Schenkein, one of the largest public relations firms in Denver, has promoted Tim Carroll to vice president; Kerry O¹Brien to senior account executive; and Kate Horsch to account executive. 

NEW YORK—Gibbs & Soell Public Relations has added Ellie Mae, Nietech Corp and The Biondo Group to its financial services practice.


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