News in Brief (June 20, 2004)
Charting the future of public relations
Holmes Report

News in Brief (June 20, 2004)

Dynabrand, founded by former GCI Group consumer marketing head Carla Stanmyre, has added three new clients: Austin-based Interstate Connection; Market Insight Corporation; and NovaDermis International.

Paul Holmes

AUSTIN, TX—Dynabrand, founded by former GCI Group consumer marketing head Carla Stanmyre, has added three new clients: Austin-based Interstate Connections, a leading provider of wireless technologies to the $46 billion interstate trucking market; Market Insight Corporation, a developer of web-based, market analysis products; and NovaDermis International, a therapeutic skin care company. Dynabrand will provide brand positioning and marketing counsel and strategic communications services for each company.

WINSTON-SALEM—Advertising agency Mullen has named Colleen Cotter Brannan vice president of public relations for its Winston-Salem office. Brannan has worked with Ketchum and Cohn & Wolfe, and , most recently Cox Enterprises, where she served as senior manager of corporate communications for the past four years. Brannan will be responsible for building Mullen’s public relations practice as well as Southeast marketing for the company’s gender-focused subsidiary, Frank About Women.

CHICAGO—United Airlines has hired Barry French as vice president, corporate communications. As vice president, corporate communications, French will manage United’s corporate image and reputation, internal and external communications, crisis management and creative services function. He joins United from Dell, where he was director of public affairs and international services.

SANTA BARBARA, CA—Foley/Freisleben, a Los Angeles-based investor relations and strategic communications firm, has opened a new office in Santa Barbara, led by Wall Street veteran Elizabeth Saghi. The Santa Barbara operations, which follow the January 2002 opening of the firm’s Irvine office, expand Foley/Freisleben’s presence from the Central Coast through Orange County.

BATON ROUGE—The Shaw Group, a leading global provider of engineering, construction, maintenance, consulting, remediation, and facilities management services for government and private sector clients, has named Chris Sammons vice president, investor relations and corporate communications. Sammons will be responsible for directing Shaw’s comprehensive, global investor relations and corporate communications programs focused on effectively communicating the company’s corporate vision, business objectives and activities to the investment community, media and general public.

CAMBRIDGE—Racepoint Group has promoted Peter Prodromou to senior vice president. Prodromou will continue to provide leadership and expertise to Racepoint clients, playing an expanded role in successfully growing the agency’s new client services. Before joining Racepoint Group, he served as vice president and practice leader for the firm Trinity Communications. Prior to Trinity, Prodromou was senior vice president at Weber Shandwick Worldwide.

NEW YORK—G.S. Schwartz & Co. has added three new clients in May and early June, which—combined with previously reported new accounts—have added nearly $1-million in annualized fee billings since the beginning of the year. The new accounts are Frank’s Nursery and Crafts; Techno Source, Hong Kong; and executive search firm Ray & Berndtson.

SANTA CLARA—McGrath/Power Public Relations has hired Lisa Murray as senior vice president. Murray has 13 years of combined corporate and agency experience in security and consumer technologies and business-to-business communications. She joins the company from Symantec, where she served as director of corporate public relations, managing and implementing external corporate communications.

ROCKVILLE, MD—Matthews Media Group has Smart Trials, a service to improve clinical trial enrollment and retention through integrated, data-driven, and research-based services.

BOSTON—FitzGerald Communications has hired two new professionals in its Boston office. Dan Ring, who most recently served as an independent public relations professional, representing media, high-technology, healthcare and non-profit organizations has joined the agency as an account manager.  Rob Halpin, formerly with Blanc & Otus, has been added to the agency in the role of senior account executive.

NEWARK, DE—O2Diesel Corp., a leading provider of ethanol-diesel technologies, has retained KCSA Public Relations Worldwide to initiate a proactive investor and public relations campaign. The company also announced plans to pursue a listing on the American Stock Exchange.

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