WESTERN SPRINGS, IL—Bill Layden, most recently head of the food and nutrition practice at Edelman, has launched his own firm, LaydenWorks, a new consulting group that will offer expertise in expertise in nutrition marketing, food and nutrition policy, issues management and strategic thought-leader stewardship. Layden will continue to work with Edelman as a consultant on select accounts, including the National Cattlemen’s Beef Association, Dairy Management Inc., Wrigley and Bush’s, and will develop additional clients, such as the Grocery Manufacturers Association.
BOSTON—CircleLending, a specialty loan administration company, has appointed Manning Selvage & Lee’s Boston office as its agency of record. MS&L’s corporate group will provide the company with ongoing public relations and corporate communications counsel, including support in media relations, speaking opportunities and other activities. CircleLending is a market pioneer in the financial services industry, having designed products to manage interpersonal loans between relatives, friends, and other private parties.
NEW YORK—CooperKatz & Company has named senior vice president Anne Green to the new position of general manager. She will be responsible for the daily operations of the company and supervise the firm’s seven-person management team, reporting to principals Andy Cooper and Ralph Katz. Green joined CooperKatz four months after the firm opened for business in 1996. She started her career at Burson-Marsteller in New York.
RALEIGH, NC—French|West|Vaughan, the Southeast’s largest independent public relations, public affairs and brand communications agency, has been selected by North Carolina Amateur Sports to provide public relations services for the organization and its programs. NCAS is a nonprofit charitable organization that annually organizes, hosts and operates the State Games of North Carolina, Cycle North Carolina and the Be Active Challenge.
TOLLESON, AZ—Fry’s Food & Drug had named Kendra Merritt Doyel director of public relations, overseeing the company’s newly established PR department. Doyel has worked with Fry’s since 1998. In her previous role as pharmacy operations supervisor, she oversaw the management of 39 pharmacies. In her new position, she will be responsible for all public and media relations, community affairs and direct customer communications.
BELLEVILLE, ON—Bioniche Life Sciences, a research-based, technology-driven Canadian biopharmaceutical company, has retained GCI Groupas its strategic investor relations counsel. GCI will assist Bioniche in enhancing its presence among U.S. financial institutions and driving additional investment and liquidity as the company continues to grow. The Bioniche account team will be led by Rachel Levine, senior vice president of investor relations in the corporate communications practice at GCI New York.
MINNEAPOLIS—Padilla Speer Beardsley has hired ten new employees to enhance several practice areas including agribusiness, creative services, investor relations, manufacturing, research and technology. The new additions include graphic designer Jodi Molnau-Anderson, senior account executive Ali Finer, account executives Jocelyn Braun and Sheri Hansen, and assistant account executives Laura Ceretti, Laura Engelson, Amber Fonzen, Katie Olson, Stephanie Snyder and Marc Sung.