RESTON, VA—Sallie Mae, the nation’s leading provider of education funding, has named Tom Joyce as vice president of corporate communications. He will oversee the company’s internal and external communication efforts, reporting to Kathleen deLaski, senior vice president and chief communications officer. Joyce was most recently partner and chair for Minneapolis-based Carmichael Lynch Spong. From 1996 to 2001, he served as vice president of public affairs for American Express Financial Advisors, leading the company’s local and national communications. He began his career with Prudential Financial, where he held several management positions over a 12-year period, including director of corporate communications.
NEW YORK—5W Public Relations has formed a strategic partnership with Exitplus, a strategic communications consulting firm headquartered in Tel Aviv, Israel. The firms will work on a number of accounts together and offer client companies the opportunity for seamless work in both Israel and the United States. The firms are currently collaborating on a major project for CHIM-NIR, a publicly traded Israeli aviation company.
WASHINGTON, D.C.—Ogilvy Public Relations Worldwide has strengthened its Washington health and medical practice with the addition of 15-year marketing veteran Linda Smith as a senior vice president. Prior to joining Ogilvy, Smith spent more than three years at Johnson & Johnson. During this period, she created strategies for the company to enter the food category and leverage its healthcare core competency. She served as worldwide group director of Johnson’s Baby Franchise Growth Platforms, director of marketing of McNeil Nutritionals and, as worldwide group product director, launched the Splenda no-calorie sweetener.
WASHINGTON, D.C.—Xenophon Strategies, will provide pro bono public relations support for the United States Capitol Historical Society. Much of Xenophon’s focus will be conducting media relations for the Society’s educational events, services and resources.
NEW YORK—Weber Shandwick has promoted Billee Howard, leader of the firm’s national financial media group in New York, to executive vice president. Howard’s clients include Cadwalader, Wickersham and Taft, Sealed Air, Terra Lycos, Dunkin Donuts, Royal Caribbean International and Symbol Technologies.
WASHINGTON, D.C.—Cincinnati-based HSR Business to Business has opened a new regional office in the Washington, D.C. area. The office will focus on expanding HSR’s presence in the aerospace, defense and homeland security industries.
WASHINGTON, D.C.—Qorvis Communications has named Rich Masters as a managing director. Masters is the former policy and communications director of Senator Mary L. Landrieu (D-LA) and was previously an award winning news reporter and anchor for television stations in Louisiana, Illinois and Iowa.
ATLANTA—Duffey Communications has added InComm to its diverse portfolio of consumer accounts. InComm, located in Atlanta, is one of the nation’s largest prepaid phone services companies providing wireless and long distance products to top retailers including Target, Wal-Mart, and Kroger.
MEXICO—Karla Sarmiento has joined The Jeffrey Group as account director in agency’s Mexico City office. She was previously director of healthcare communications at Hill & Knowlton Mexico.
NEW YORK—The Financial Times has named Jolie Hunt as public relations director for the North America region. Hunt will be responsible for external and internal communications, and serve as liaison between the paper’s commercial and editorial staff in North America, as well as key London headquarters management. Hunt previously served as business development manager for the Financial Times, which she joined in July 2002. Prior to that, she served as account manager for PR Newswire, based in New York.
WASHINGTON, D.C.—Becky Watt Knight, former vice president in the health and medical practice at Ogilvy Public Relations Worldwide, has joined GYMR Public Relations as vice president.