News in Brief (March 1)
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Holmes Report

News in Brief (March 1)

Alan Brew, a former Financial Times senior editor, has joined Sitrick & ompany’s Los Angeles office as a member of the firm.

Paul Holmes

LOS ANGELES—Alan Brew, a former Financial Times senior editor, has joined Sitrick & ompany’s Los Angeles office as a member of the firm.  As a senior editor of the Financial Times in London, Brew supervised the editorial restructuring of the publication for international expansion, and as deputy features editor he edited both the leader page and op-ed page. He also wrote frequently on the communications industry. In 1985 he was recruited by Landor Associates, the global corporate identity agency, to spearhead the firm’s expansion into Europe as managing director. Prior to joining Sitrick & Company, Brew was a principal with Addison, a corporate positioning and communications company based in San Francisco. 

ATLANTA—Porsche Cars North America has named Bernhard (Bernd) Harling to the position of general manager, public relations. Harling will report to Peter Schwarzenbauer, PCNA president and CEO. Before joining Porsche, Harling managed his own New York-based communication services firm providing public relations and media counsel to international companies doing business in both North America and Europe. From 1993 to 1998, he was responsible for corporate communication in North America for Daimler-Benz AG in New York.

LONDON—Francis Maude, a former Conservative member of the British parliament and a former shadow chancellor, has been named non-executive chairman of Incepta Group—parent company of Citigate Dewe Rogerson, Citigate Cunningham, Citigate Sard Verbinnen and The Red Consultancy—and has suggested he will try to expand the company’s PR operations. Maude replaces David Wright, who is retiring. Incepta said last week that the past six months had been “patchy with no significant or sustained improvement in trading. We have experienced six months of unpredictable peaks and troughs across a number of businesses, further highlighting the lack of visibility our sector is currently experiencing.”

TORONTO—Tm Bioscience Corporation, an emerging leader in DNA-based diagnostic testing, has retained Euro RSCG Life NRP (the former Noonan Russo) to provide investor relations and corporate communications counsel.

LOS ANGELES—MWW Group has named Evelyn Jerome associate vice president at the firm’s Los Angeles office.  Jerome joins MWW with more than 12 years of political campaign and public affairs experience. For the past six years, she has worked with corporate and non-profit clients, including Kodak and Sempra Energy, as well as political candidates. She also serves on the Los Angeles County Aviation Commission.

STURTEVANT, WI—As a part of a restructuring following the purchase of the company this fall, Bombardier Recreational Products has named David Thompson, director of public relations and competition. In this newly created role, Thompson will be responsible for all U. S. public relations activities across all recreational products brands, as well as the Ski-Doo, Sea-Doo and ATV racing programs, and Evinrude and Johnson tournament efforts.

BOSTON—FitzGerald Communications has added Mahindra British Telecom, a company representing a long-term joint venture of two blue chip companies, Mahindra of India and British Telecom, to its client roster. FitzGerald will be public relations agency of record in the United States and will team up with U.K-based partnerWhiteoaks International to manage the global communications program.

WHITE PLAINS, NY—Steele Rose Communications has launched a new creative services division. The new unit will be headed by graphic design expert Brad Bruckner, who has been appointed director of creative services, and will offer full-service in-house advertising and graphic design capabilities. Bruckner has more than 16 years experience in the graphic design industry and has worked on projects for clients including Knoll, Robert Allen, Kravet fabrics, the National Basketball Association, Lucent Technologies, Bloomingdales, and Pfizer. Prior to moving to New York, Bruckner was art director for Neiman Marcus at the retailer’s headquarters in Dallas, Tex.

SEATTLE—The Seattle office of MWW Group has added two new clients:, a leading provider of gift certificate products and services to corporate customers and consumers; and Davidson Companies, an independently owned financial services holding company based in Great Falls, Montana.

BLOOMFIELD HILLS, MI—Veteran automotive journalist Mike Arnholt has joined AutoCom Associates as editorial director. Arnholt’s background includes nearly two decades at Ward’s AutoWorld, a monthly automotive trade magazine, most recently as the publication’s senior managing editor. His prior newspaper experience includes writing and editing at the Detroit Free Press, Lapeer County Press and the Observer & Eccentric Newspapers.

SAN FRANCISCO—Blanc & Otus has been named public relations agency of record by BroadWare Technologies, iRise, Broadmargin, 1&1 Internet and Vector Networks.

NEW YORK—Ruder Finn has appointed Mai Tran managing director of its Paris office. Tran has spent more than 15 years in communication, and has particular expertise in the pharmaceutical industry. She will be responsible for continuing Ruder Finn’s expansion in France and succeeds Mina Volovitch, who plans to dedicate herself to humanitarian and other activities.

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