News in Brief (March 14, 2005)
Charting the future of public relations
Holmes Report

News in Brief (March 14, 2005)

Warschawski has renewed its contract as public relations agency of record for Under Armour Performance Apparel for the third consecutive year.

Paul Holmes

NEW YORK—Ketchum has named six new partners to the firm’s management team. The new partners are Tom Barritt, senior vice president and global director of the issues and crisis management network and managing director of the communications training network; Robert Burnside, senior vice president and chief learning officer; Mark Cater, managing director, European healthcare; Mark Hume, European commercial director; David Rockland, senior vice president and global director of research; and Karen Strauss, executive vice president and global director of strategic and creative planning.

BALTIMORE—Warschawski has renewed its contract as public relations agency of record for Under Armour Performance Apparel for the third consecutive year. The firm has increased its scope of responsibility for the rapidly growing sports apparel company, which maintains nearly 80 percent market share in the compression performance apparel industry, and now provides corporate and product-focused public relations initiatives, consumer and trade-focused product placement, and strategic positioning of the brand nationally.

NEW YORK—Cory Shields has been named senior vice president of communications at Sony BMG Music Entertainment, reporting to Andrew Lack, chief executive officer. In his new role, Mr. Shields will be responsible for all aspects of the company’s corporate media relations on a global basis. He will oversee Sony BMG’s relationship with key trade, business and consumer outlets, as well as manage the company’s corporate giving and special events. In addition, he will act as Sony BMG’s liaison to its parent companies, Bertelsmann AG and Sony Corporation of America.

CHICAGO—GolinHarris has named Lisa Mozloom managing director of its Miami office. Mozloom has served as interim managing director for the past nine months, as well as head of the marketing and brand strategy practice for the office. In her new role, Mozloom will continue to grow the office’s specialty practices in the areas of food and beverage, healthcare and education.  She will also provide strategic media relations counsel to clients, and oversee the Hispanic practice.  Mozloom has been with GolinHarris for three years.

SAN JOSE—eBay has promoted Henry Gomez to senior vice president of corporate communications and government relations, joining the company’s executive staff. Henry Gomez, who joined the company in 2000, will report to eBay chief executive Meg Whitman and is responsible for public relations, community development, internal communications and government relations around the world. He is also chairman of the eBay Foundation.

WASHINGTON, D.C.—GYMR Public Relations has added several new national accounts to its healthcare client list. The firm has been selected by the Robert Wood Johnson Foundation for Expecting Success, an initiative to analyze and eliminate inequality in cardiac care among minority populations. GYMR will help increase grassroots dialogue about solutions to health disparities, working with hospitals throughout the nation and leading national thought leader organizations. The project runs through 2008.

RALEIGH, NC—French/West/Vaughan, one of the Southeast’s largest independent public relations, public affairs and brand communications firms, has hired Willis Price as vice president and account planning director. Price, a veteran of the ad agency business, will work with FWV clients to analyze their marketing plans and help grow their business.

TROY, MI—iBiquity Digital, developer and licenser of HD Radio technology in the U.S., has selected Hass MS&L as its primary automotive public relations partner. Hass MS&L and iBiquity will work to build brand awareness and increase product exposure through strategic public relations and marketing communications programs. The initiatives will focus on creating awareness in the national automotive industry of the technology, currently broadcast by AM/FM stations across the country.

BOSTON—Manning Selvage & Lee’s Boston office is expanding its healthcare and consumer practices with the appointments of Jeffrey Tarmy as vice president in the healthcare group, and Daniel O’Neill as senior account supervisor in the consumer group. Prior to joining MS&L, he served as a public relations manager at Biopure Corporation.


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