News in Brief (March 17)
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News in Brief (March 17)

Ron Arp, a 14-year veteran of Fleishman-Hillard, has been named general manager of the firm’s Portland office. He succeeds Sharon VanSickle, who co-founded the office, then called KVO, with two partners in 1983.

Paul Holmes

PORTLAND, OR—Ron Arp, a 14-year veteran of Fleishman-Hillard, has been named general manager of the firm’s Portland office. He succeeds Sharon VanSickle, who co-founded the office, then called KVO, with two partners in 1983.  VanSickle is taking a sabbatical to devote her full attention to her family and will return to the agency in October as a senior consultant. KVO was acquired by Fleishman-Hillard in 2000 to serve an increasing need to have an on-the-ground presence in the Pacific Northwest region.  Co-founder Pierre Ouellette continues to serve as creative director.

NEW YORK—Connors Communications has been selected by Mag Rack, a video-on-demand service from Rainbow Media Holdings, to implement a multi-faceted, strategic public relations campaign to promote the benefits and availability of Mag Rack’s special interest programming. “We wanted to partner with a PR agency that has the talent and expertise to expand the scope of our brand in the cable, technology and business trade,” said Christine Levesque, senior vice president of Marketing Communications for Rainbow. 

HAMILTON, BERMUDA—Diversified industrial company Ingersoll-Rand has named Wendy Bost manager of external relations, a new position. Reporting to director of public relations Paul Dickard, Bost is responsible for creating strategies and managing activities designed to enhance Ingersoll-Rand’s reputation, corporate identity and image among external audiences. Bost joins Ingersoll-Rand from Alberdale Capital, a New York-based financial services and management consulting company, where she served as director of communications.

SAN DIEGO—The Townsend Agency, an integrated marketing firm best known for its work in the technology sector, has expanded its services and is changing its name to Townsend Inc.  “We’ve added so much to the tool kit the name agency just doesn’t fit,” said Jacqueline Townsend Konstantouros, president and CEO. “In today’s competitive market, it takes experience, courage and expertise in marketing to win. We offer our clients just that, and we believe our new brand better reflects our broader vision of the services we provide.”

HOUSTON—TPI, a leader in outsourcing, has retained Ackermann Public Relations as its PR agency of record. The account will be handled jointly by Ackermann’s Knoxville and Dallas offices. Primary goals of the program include distribution of ongoing research conducted by TPI showing that outsourcing in the Americas continues to grow despite current economic conditions.

NEW YORK—Julia Brannan has joined GCI Group as a group vice president in the firm’s consumer marketing practice. She will work on accounts including Slim-Fast, Zantac 75 and Lipton Recipe Secrets. She joins GCI from Magnet Communications, where she was vice president in the brand group of the consumer practice.

LOS GATOS—BBC Technology, a leading provider of rich-media technology solutions, has selected Sterling Communications to help promote the company’s novel approach to media production, management and distribution; leverage its 80-year heritage with the BBC; and drive awareness of the company as a leading player in the global broadcast and post-production market.

NEW YORK—5W Public Relations has introduced a suite of comprehensive online services, including web design and development, graphic design and online marketing.

RALEIGH—French/West/Vaughan, the former Richard French & Associates, has been selected by Virginia International Raceway to promote its motorsports facility and to provide marketing support for VIR’s signature race event, the Gold Cup Historic Races set for June 6-8.

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