News in Brief (March 20, 2006)
Charting the future of public relations
Holmes Report

News in Brief (March 20, 2006)

Fleishman-Hillard International Communications has been selected to manage the 2006 publicity and brand-building campaign for the La Jolla-based talent agency Jet Set Management Group.

Paul Holmes

SAN DIEGO—Fleishman-Hillard International Communications has been selected to manage the 2006 publicity and brand-building campaign for the La Jolla-based talent agency Jet Set Management Group. Jet Set works with actors and models who “epitomize the ‘Pacific Coast Highway’ look” and work in feature films, national and international television commercials, billboards, print campaigns, and catalogs. Fleishman-Hillard, which led an initial campaign in late 2005 to introduce Jet Set, will manage this year’s activities to position Jet Set as a leader in modeling an image of healthy lifestyle and natural beauty. The firm will provide communications support behind Jet Set’s adult, kids, and theatrical divisions.

RALEIGH—French/West/Vaughan  has been retained by Atlanta-based home company Beazer Homes to provide regional media relations and advertising support in the Triangle market. FWV will provide advertising support in print, radio and television as well as assistance with planning and coordinating special events.

SEATTLE—MWW Group has named Ryan Pennington director of public affairs in the firm’s Seattle office. Pennington will focus on providing public, political and government affairs support for the agency’s current clients in the Northwest region and will play an important role in MWW Group’s national public affairs practice. Before joining MWW Group, Pennington served as manager of legislative programs at Premera Blue Cross.  Prior to Premera, he was director of external affairs with the transition office of Governor-Elect Christine Gregoire and state director for the Democratic National Committee, where he developed and implemented a campaign plan for the party’s get-out-the-vote program.

NEW YORK—Ogilvy Public Relations Worldwide has been selected by Quintiles Transnational Corp., a global pharmaceutical services provider, to enhance its visibility in the pharmaceutical and biotechnology sectors. Ogilvy PR will work with Quintiles Transnational’s corporate communication team to enhance the company’s presence in the healthcare industry and increase awareness of its services and capabilities.

SAN FRANCISCO—Allison & Partners has added Savvian and Saratoga Systems to its client list. Both accounts will be based at Allison & Partners’ San Francisco headquarters. Savvian is a new investment bank brand and Allison will showcase Savvian’s expertise to the media and profile its unique role in the market. Saratoga Systems is a pioneer in customer relationship management software and Allison will work with the company to help extend its Saratoga CRM brand, and to promote Apresta, the company’s new wireless division.

DUBLIN, CA—Achievo Corporation, a global provider of software and information technology outsourcing services, has hired Brian Fawkes has joined the company as vice president of corporate communications. Fawkes reports to Dr. Robert Lee, Achievo’s chairman and CEO, and will develop a global communications strategy for Achievo’s headquarters in the Silicon Valley, and for its divisions in North America, Europe and Asia. Most recently, Fawkes was director of marketing communications at Riverside Publishing, a division of the Houghton Mifflin Company. NEWS

DETROIT—Oxlo Systems, a dealer communications hub provider for the automotive retail market, has named Airfoil Public Relations, specialists in technology marketing and public relations, as its public relations agency of record. Airfoil will provide strategic communications support to elevate Oxlo’s position as a leading developer and integrator of technology that enables a greater choice of dealer management systems in the automotive retail marketplace.

NEW YORK—5W Public Relations has been named agency of record by JC Data Solutions, a Dallas-based manufacturer and distributor of document management systems. 5W Public Relations will provide a full-service public relations and financial communications program.

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