News in Brief (March 22, 2004)
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Holmes Report

News in Brief (March 22, 2004)

Weber Shandwick has named Eric Blinderman executive vice president and head of consumer marketing in the agency’s New York office. Blinderman will head up the New York office consumer marketing practice.

Paul Holmes

NEW YORK—Weber Shandwick has named Eric Blinderman executive vice president and head of consumer marketing in the agency’s New York office. Blinderman will head up the New York office consumer marketing practice, which represents blue-chip brands including Viagra, Dunkin’ Donuts, Bank of America, Unilever, Arm & Hammer and Lycos. Blinderman joins the agency from Fleishman-Hillard, where he was a partner and director of business development in the New York office, and chair of the business-to-consumer marketing practice for the Americas.

PHILADELPHIA—The Pennsylvania Department of Community and Economic Development (DCED) has awarded its five-year public relations contract for the state’s tourism and economic development business to Tierney Communications.  Tierney will develop and execute media relations’ strategies and programs to promote Pennsylvania to travelers and out-of-state businesses. “Tourism and economic development are top priorities for the Rendell administration,” said Mickey Rowley, deputy secretary of tourism. “Tierney Communications had a creative and aggressive approach to achieving the goals of the Commonwealth.”

NEW YORK—Manning Selvage & Lee has named Stephanie Smith as director of the New York consumer group’s new media relations department.  She joins MS&L from ABC News Atlanta. Smith will work on broadcast media relations strategy, planning and execution for accounts such as Philips and Procter & Gamble. She joins Jennifer Butler, a media relations supervisor who provides media relations counsel and support to consumer clients such as Intuit, Capital One and Springboard.

NEW YORK—Dr. John Rutledge, a leading economist and a Bush Administration advisor, has named KCSA Public Relations Worldwide as agency of record. The firm has been retained to develop and implement a global branding business and trade media relations program for Dr. Rutledge and his Rutledge Capital and Rutledge Institute for Capital and Growth business units. It will also manage and operate news and speakers’ bureaus on his behalf.  

NEW YORK—Belinda Arnold has been named director of public relations for Lancaster Group U.S., the prestige division of Coty, one of the world’s leading manufacturers and marketers of personal fragrances. Arnold will be responsible for the public relations efforts for the Davidoff, Jennifer Lopez, Jil Sander, Marc Jacobs and Kenneth Cole brands. Most recently, she was the public relations director at L’Oreal for the Ralph Lauren fragrances. There, Arnold developed public relations plans, organized product launch events and generated celebrity and entertainment product placements and extensive media coverage.

ST. AUGUSTINE, FL—CKPR, a division of Cramer-Krasselt, has been selected to promote St. Johns County in conjunction with Super Bowl XXXIX in Jacksonville. CKPR’s Orlando office beat five other nationally known public relations firms for the estimated $130,000 account.  Tourist development tax dollars will fund the contract.

NEW YORK—Joe Lyons, a 14-year veteran of Comedy Central, has joined Goodman Media International, a New York public relations agency, as account director. Lyons will direct publicity initiatives for the National Academy of Television Arts and Sciences, and work on the publicity efforts for Court TV and other media accounts. Lyons joins Goodman Media after a 14-year career at Comedy Central as director of corporate communications.

SAN FRANCISCO—Manning Selvage & Lee’s San Francisco has entered into a new partnership with Just Think, a youth media literacy non-profit. MS&L’s San Francisco office will provide communications counsel, including media relations, event management and community relations expertise. Just Think’s mission is to promote media literacy as a key means of countering media stereotyping. Its programs aim to help young people understand and digest media messages they receive through popular culture and teach them to create their own messages through the use of technology. 

CINCINNATI—HSR Business to Business has opened a Chicago office and appointed George Rafeedie, a senior marketing communications manager from Baxter Healthcare Corporation, as the new office’s vice president and managing director. The agency provides fully integrated marketing communications services, including strategic consulting, advertising, Internet services and public relations, to more than two dozen business-to-business clients nationwide, including Kodak Professional, GE Aircraft Engines, and Hobart Corporation.

WASHINGTON, D.C.—Stanton Communications has expanded its staff in New York City and promoted three professionals in Washington and Baltimore. Eliza Sullivan joined the New York office as account manager. She will be responsible for managing professional service and healthcare clients such as Anderson Performance Improvement, Aventis Pasteur, and ECI. She consulted with the firm in 2003 after working for Manning, Selvage & Lee and later Cooney Waters. Rebecca Filbey, who has been with the Stanton Communications office in Washington, D.C. for more than three years, was promoted to account manager. Also named an account manager in Washington was Lori Russo who has been with Stanton Communications since 1999. Erica Chlada, formerly an account coordinator for the firm’s Baltimore office, was promoted to assistant account executive.

WALTHAM, MA—Schwartz Communications has won eleven new clients, including leading medical device reprocessing, security and storage companies. The clients selected Schwartz for media relations, analyst relations, branding and speaking programs. Six of the new clients—Alliance Medical Corporation, Blue Coat Systems, GlueCode Software, Rackable Systems, Systat Software, and Touchpoint—will be run from Schwartz Communications’ San Francisco office. The others, including Informs, LocatePlus, Netegrity,, and Q1 Labs, will be serviced from Schwartz’s Waltham, Mass., headquarters.

DENVER—Carmichael Lynch Spong has promoted David Kargas to senior counselor. Kargas is based in the firm’s Denver office where he works on EAS, DrSoy, Jenn-Air and White Wave. He worked as a staff reporter for the Monroe Times, and as an account executive for Minneapolis firm Bozell Kamstra before joining CLS.

ATLANTA—The Atlanta Police Foundation has named Duffey Communications its public relations and marketing firm to provide strategic counsel and executional assistance for media relations, events management and membership programs.


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