BEAVERTON, OR—Armstrong Kendall has been named public relations agency of record by Marimba. The firm will help broaden awareness of the company and its software management solutions with the media, industry analysts, investors, and prospective customers. Marimba is a leading provider of products and services for software change and configuration management.
CHICAGO—Ketchum has named Bob Kopach, a 17-year public relations veteran, to lead its brand and food marketing practice in Chicago as a senior vice president. Kopach joins Ketchum from Edelman, where he served most recently as senior vice president and deputy general manager of the consumer group. He also headed Edelman’s sports marketing practice in Chicago. While at Edelman, he managed such accounts as Valvoline, Michelin and UPS. Previously, he was director of marketing communications at Jim Beam Brands.
LOS ANGELES—Lagrant Communications, an integrated marketing communications firm, has added four new clients, including the California Science Center-Women’s Health Festival, the American Cancer Society-Minority Cancer Awareness Week and the Los Angeles Times-KidCity Awards.
WARSAW—Ogilvy Public Relations Worldwide has opened an office in Warsaw, the 19th Ogilvy PR office in Europe. Piotr Kabala, who joins Ogilvy as public relations director, will coordinate its activities in Poland.
CLEVELAND—Edward Howard & Co. has added 11 new clients for corporate communications, consumer marketing, media relations, graphic design and public affairs assignments. Kidde, a leading producer of fire and carbon monoxide safety equipment, has hired Edward Howard to provide strategic marketing communications counsel and to help deliver life-saving fire safety education messages and broad campaigns on a national scale. Rouge Industries, an integrated steel manufacturer, retained the firm to provide strategic counsel and assistance with communications related to the company’s recent Chapter 11 filing. Other new clients include Menorah Park Center for Senior Living, Greater Cleveland Long-Term Care Workforce Initiative, The Cleveland Sheraton Airport Terminal Hotel, WCI Steel, Zaner-Bloser Educational Publishers, Mills Corporation, Perma-Fix, Kurz-Kasch, and the Miami Conservancy District.
PLAYA DEL REY, CA—Turning Point Communications, publisher of Turning Point Magazine, has named Adrienne Lamm manager of the organization’s newly created public relations and marketing department. Lamm will be responsible for developing and managing PR for the magazine, Turning Point’s website, its minority dealer development program, its Access to Success business tour and it’s annual African American business summit. Lamm previously served as vice president of public relations and marketing of ISIS Entertainment.
ORLANDO—CKPR, the public relations arm of Cramer-Krasselt, has been named public relations agency of record for Maitland, Fla.-based Global Travel International, a network of more than 35,000 home-based, independent travel agents. CKPR will create and manage a new public relations campaign, including media relations and speaking engagements, and aimed at positioning GTI as a leading home-based travel business.
CLEVELAND—Dix & Eaton has hired John Hyre as vice president. Hyre previously spent more than 16 years with Roadway Corporation, a $3 billion international transportation company recently acquired by Yellow Corporation. As director of investor and public relations, he was Roadway’s primary spokesperson and had responsibility for investor relations, shareholder relations, crisis communications and media relations. In his new role, Hyre will counsel clients on communications and investor relations issues.
ROBBINSVILLE, NJ—NexMed, a developer of transdermal treatments based on the NexACT drug delivery technology, has retained Euro RSCG Life NRP (formerly Noonan Russo PResence) to provide strategic investor relations and corporate communications counsel.