News in Brief (March 31)
Charting the future of public relations
Holmes Report

News in Brief (March 31)

Yahoo! Travel, the online travel planning and booking site of Yahoo!, has appointed M Booth & Associates, as its public relations agency of record for the U.S.

Paul Holmes

SUNNYVALE, CA—Yahoo! Travel, the online travel planning and booking site of Yahoo!, has appointed M Booth & Associates, as its public relations agency of record for the U.S. The firm’s travel and lifestyle specialty group, led by travel industry veterans Joan Bloom and Joan Brower, will develop and manage an aggressive program of targeted media relations, partnerships and promotions directed at the North American market.

NEW YORK—Edelman has named Dr. Jennifer Scott as general manager of StrategyOne, its full-service research firm. Scott replaces Steve Lombardo, who founded StrategyOne in 1998 and is leaving to establish his own consultancy. Prior to joining StrategyOne in December 2002, Scott was managing director of Applied Research & Consulting in New York. She also worked at Shepardson, Stern + Kaminsky.

BIRMINGHAM, MI—Compuware Corporation has appointed strategic communications firm Clear!Blue to support its aggressive efforts in the Java marketplace. Clear!Blue’s initial assignment includes the launch of OptimalJ, a leading-edge J2EE development tool. Clear!Blue will provide assistance with advertising and promotions, merchandising, direct marketing, communications/PR and events.

BLOOMFIELD HILLS, MI—AutoCom Associates has joined the International Public Relations Network, a global association of 33 independent public relations firms with more than 500 employees and combined annual billings of more than $36 million. AutoCom is a specialist in automotive and technology public relations.

PORTLAND, OR—Edelman has been named as the global agency of record for InFocus Corporation, a leader in digital projection technology and services. Edelman will develop and execute public relations programs in North America, Europe and Asia Pacific.

HOUSTON—The Houston Exploration Company has named Melissa Reynolds as director of investor relations, responsible for the company’s investor relations and corporate communications functions. Reynolds has more than 13 years of experience in investor and public relations, most recently as manager of investor relations for Apache Corporation. Prior to joining Apache, she worked in public relations for Read-Poland Associates, specializing in oil and gas accounts.

NEW YORK—The Hamilton Group, founded last year by former Cohn & Wolfe COO John Frew, has been selected by the United States Golf Marketing Alliance to provide public relations and marketing communications services. The United States Golf Marketing Alliance, based in New Jersey, provides products and services to both the golf industry and enthusiasts. 

BOSTON—Fleishman-Hillard has promoted Julie DiCarlo to senior vice president.  DiCarlo joined the firm’s Boston office in 2002, transferring from the FH Houston office.

TEMPE—Revolution Tea has named Jeff Irish creative director for the company. He will be responsible for managing integrated marketing communications programs including advertising, public relations, graphic and web design and for expanding and improving the brand. Prior to joining Revolution Tea, Irish was associate creative director at Phoenix-based Subia Creative where he created brands and advertising strategies for regional and Fortune 500 companies.

WOODLAND HILLS, CA—Galpin Motors, Tyron Automotive Group USA, and the International Auto Salon have retained JMPR for a series of public relations projects in 2003. For Galpin Motors, one of America’s largest Ford deaders, JMPR will provide media relations services for the company, its vehicles and its special programs. For Tyron, the U.S. affiliate of a British manufacturer of run-flat tire technologies, the firm will coordinate media relations projects promoting the company’s latest vehicle technologies and expanding U.S. dealer lineup. And for the Auto Salon, a major consumer show for the rapidly growing sport compact performance segment of the automotive industry, JMPR will assist with pre-event promotion and on-site projects.

RICHMOND—Carter Ryley Thomas has added Shaw Systems Associates, a leading credit management software company headquartered in Houston, to its client roster. CRT’s initial efforts will focus on media relations activities to increase awareness for the company’s ShawSpectrum suite of products and services.

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