News in Brief (March 4)
Charting the future of public relations
Holmes Report

News in Brief (March 4)

Paper products company Georgia-Pacific has tapped Weber Shandwick’s Chicago office to handle assignments for its consumer products retail bath tissue business.

Paul Holmes

CHICAGO—Paper products company Georgia-Pacific has tapped Weber Shandwick’s Chicago office to handle assignments for its consumer products retail bath tissue business. Weber Shandwick will spearhead major consumer marketing support for Georgia-Pacific’s bath tissue portfolio, including the Angel Soft, Quilted Northern Fresh & Moist Wipes and Quilted Northern Bath Tissue brands, for which the agency will execute a campaign to publicize its 100th anniversary. The firm began working with Georgia-Pacific last year when it helped launch Quilted Northern Fresh & Moist Wipes.
NEWTON, IA—Karen Lynn is joining Maytag Corporation as vice president of communications. She will report to Ralph Hake, the company’s chairman and CEO, and will have responsibility for both internal and external communications activities. Prior to joining Maytag, Lynn was vice president of corporate communications for ConAgra Foods. Previously, she was senior manager of strategic communications for The Quaker Oats Company and held several communications positions at NISource.
LONDON—Public Relations Organisation International, a partnership of independent public relations firms in North America, Europe, Asia-Pacific, South America and Africa, has added The Jeffrey Group as its latest partner. The Jeffrey Group, headquartered in Miami and with offices throughout Latin America, provides public relations services for multinational clients and brands throughout the region. Clients include FedEx, Kodak, British Airways, Compaq, Discovery Networks, Iomega and Nintendo.
SHREWSBURY, N.J.—Engenium, the developer of intelligent information retrieval software for knowledge management and human resource systems, has selected The Devon Group as public relations agency of record. Previously in “stealth” mode while it developed its technology and built its customer base, Engenium’s Semetric offering is now in general availability. According to Dave Copps, president and co-founder of Engenium, “The firm has the level of expertise, both strategically and tactically, that will help Engenium penetrate new markets and strengthen our stance in our existing markets.”
SCOTTSDALE—eFunds Corporation, a leading provider of electronic payment and related professional services, has appointed Lynne Reaves director of public relations and marketing communications. Reaves will manage media relations, marketing communications, advertising, and corporate branding, and reports to Diane Salucci, vice president of corporate communications and investor relations. Prior to joining eFunds, Reaves was national director of public affairs at Pulte Homes/Del Webb Corporation in Phoenix. Before that, she was director of the Hong Kong office of Shandwick International and vice president in the Chicago office of Golin/Harris.
PORTLAND, ME—Wolfe Public Relations has created a travel PR department that will focus on the Caribbean, Mexico and other Latin America destinations. The new division will help tourism boards, airlines, resorts, festivals, hotels and regional tourist initiatives get their news out to the U.S. media.
BOCA RATON—NCCI Holdings, a shared-services organization serving the workers compensation industry, has named Cheryl Budd chief communications officer. She will be responsible for all communications, public relations and marketing communications activities for the company. Most recently, Budd served as senior vice president of corporate communications with ANC Rental Corporation, the parent company of Alamo Rent A Car and National Car Rental. Her appointment at NCCI marks her return to the company, where she held several positions from 1983 to 1993, including vice president of corporate communications and public affairs.
NEW YORK—Middleberg Euro RSCG has added two new clients in its newly formed life sciences practice. The new additions are EarthShell Corporation, which manufactures food service packaging designed with the environment in mind, and Quidel Corporation, a provider of rapid point-of-care diagnostic tests for the detection of medical conditions and illnesses.
FALLS CHURCH—Capital One Financial has named Dorothy Broadman director of corporate citizenship. She joins Capital One from the California Federal Bank,  where she managed the bank’s community development department. At Capital One she will oversee community affairs, philanthropy, volunteerism, non-profit partnership programs, financial education programs and community development lending and investments, as well as the company’s compliance with the Community Reinvestment Act.
DETROIT—Johnson Controls has selected technology PR specialist Airfoil Public Relations to provide counsel on the launch of the company’s new in-vehicle telematics initiative.
WASHINGTON, D.C.—Charlie Miller has been named vice president of communications at the League of Conservation Voters. He was most recently public affairs manager for environmental programs at the Pew Charitable Trusts. Before that, he held positions at Fenton Communications and as media director for the National Wildlife Federation.
LOS ANGELES—The MWW Group has added six new accounts in its Los Angeles client roster, bringing in annualized fees of close to $700,000. The wins include Gateway to L.A. PBID; WET Design; Community Memorial Hospital; Knowaste; Westway Terminal Company; and Linebarger Goggan Blair Pena & Sampson.
NEW YORK—Bryan Byrd has been promoted to vice president of public relations at Showtime Networks, operating out of the company’s New York office, while Jackie Ioachim has been promoted to vice president of consumer public relations, based in New York. Both will continue to report to Robin McMillan, senior vice president of public relations.
NEW YORK—OneBody, which creates products and services to help individuals achiever healthier and more balanced lives, has selected The Hamilton Group as its public relations agency of record. Hamilton, founded last year by former Cohn & Wolfe executive John Frew, beat out larger rivals Porter Novelli and Ruder Finn for the account.
WYOMISSING, Pa.—Sovereign Bank has appointed Edward Shultz as director of public relations, responsible for public and media relations, community relations, internal communications, emergency communications and issues management for the bank’s mid-Atlantic and New England regions.  He will report to Dick Ehst, Sovereign Bank’s senior vice president and corporate spokesperson.              Shultz most recently spent seven years as manager of communications for GPU Energy.
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