News in Brief (March 9, 2006)
Charting the future of public relations
Holmes Report

News in Brief (March 9, 2006)

GYMR Public Relations will carry out media activities for the Robert Wood Johnson Foundation’s fourth annual Cover The Uninsured Week, and has been selected to tackle new projects for several other clients.

Paul Holmes

WASHINGTON, D.C.— GYMR Public Relations will carry out media activities for the Robert Wood Johnson Foundation’s fourth annual Cover The Uninsured Week, and has been selected to tackle new projects for Adherence Technologies, National Institutes of Health and American Academy of Family Physicians.

WASHINGTON, D.C.—Qorvis Communications has promoted 10, including Maura Corbett and Kelley McCormick from managing directors to partners.  Corbett, an expert on technology public affairs, joined Qorvis soon after its inception in 2000. She has more than 15 years experience in competitive telecommunications and broadband technologies wireless applications and provides counsel to clients including Amazon, Yahoo! and Google. McCormick joined Qorvis in 2002 and oversees corporate communications for Beam Global Spirits & Wine, and local marketing efforts for First Horizon Bank and Feld Entertainment, one of the world’s largest entertainment companies.

NEW YORK—Susan Magrino Agency has signed seven new clients to its roster: Harry Slatkin for Bath & BodyWorks, Sharps, One Hanover,, Wedgwood, 550Q and The Stanhope luxury residences. Slatkin, founder and president of Slatkin & Co., an industry leader in the prestige home fragrance category, has retained the Susan Magrino Agency to handle public relations in conjunction with his new role as president of home design for Limited Brands. Sharps has hired the firm to manage public relations on behalf of its Sharps Barber and Shop premium line.

MINNEAPOLIS—Carmichael Lynch Spong has named Michelle Hoffman counselor in its Chicago office, where she will be working primarily with clients American Standard and Juno Lighting. Hoffman spent nearly 12 years working for the Six Flags Theme Parks organization in both Dallas and Chicago before joining CLS. In addition, Natalie Danaher has joined CLS as a counselor and will be working on the A.G. Edwards and Home Building Community Foundation accounts. Prior to joining CLS, Danaher was public relations supervisor at Ace Hardware Corp.

WASHINGTON, D.C.—The Pharmaceutical Care Management Association, which represents the national association representing pharmacy benefit managers, has named Charles Cote as director of public affairs. Prior to joining PCMA, Cote was a strategist at Spectrum Science Communications, a healthcare communications firm based in Washington, D.C., where he was responsible for public affairs efforts for client interests at the state and federal levels on issues including the Medicare prescription drug benefit, health centers, and medical technology.

BOSTON—Greenough Communications, has been selected by Mercury Computer Systems, a leading provider of computing technology system and service solutions to a diverse range of industries, to provide strategic public relations guidance across business units and product lines, and generate awareness as part of the company’s corporate branding campaign. 

DES PLAINES, IL—Tad Gage has joined The Investor Relations Company as senior vice president. He will be responsible for investor outreach on behalf of the consultancy’s clients, and will also assist with client messaging, overall consulting and communications issues. Previously, as a senior vice president of The Financial Relations Board, Gage managed account programs and consulted with more than 100 corporate clients.

WASHINGTON, D.C.— Altair Nanotechnologies, a publicly-traded company based in Reno, Nev., has tapped The Aker Partners for a national media relations and marketing communications program. Altair is an innovator of advanced ceramic nanomaterial technology. Its proprietary technology platforms produce a unique variety of crystalline and non-crystalline nanomaterials.

MINNEAPOLIS—Lawn-Boy, which has made walk power mowers for nearly 70 years, has retained Nicholson Kovac to provide public relations services. The Lawn-Boy account is being managed from Nicholson Kovac’s Minneapolis office.


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