News in Brief (May 10, 2004)
Charting the future of public relations
Holmes Report

News in Brief (May 10, 2004)

TBC Public Relations has been selected to provide PR support for the American Vascular Association, a national health education organization representing vascular specialists throughout the U.S.

Paul Holmes

BALTIMORE—TBC Public Relations has been selected to provide PR support for the American Vascular Association, a national health education organization representing vascular specialists throughout the U.S. TBC will help the organization promote early detection of vascular disease through raised awareness and understanding of the “silent killer.”

LONDON—Ketchum has appointed Simon Kleine as a group director for its  U.K. corporate practice. He will report to corporate and technology managing director, Paul Baverstock and will provide senior leadership and counsel on the Starbucks and Construction Industry and Training Board corporate accounts. Kleine joins Ketchum from Fleishman-Hillard, where he was a vice president heading up its pan-European business. From 1997 he spent five years with American Express, first in Europe and then in Latin America where he was regional corporate affairs vice president.

WASHINGTON, D.C.—The Alliance of Community Health Plans (ACHP) has hired Paul Skowronek aas director of communications. Skowronek is charged with building awareness of ACHP within the political and healthcare policy communities and with the media. He reports directly to Jack Ebeler, ACHP’s president and CEO. Prior to joining ACHP, Skowronek spent four years in the Washington public affairs practice of Porter Novelli, most recently as senior account executive.

NEW YORK—MWW Group has been hired by 24/7 Real Media, an interactive marketing and technology company that offers publishers and advertisers a seamless platform of serving, targeting, tracking and analytics technologies. MWW Group’s New York office is leading a multi-tiered national campaign that includes media relations, brand positioning and B2B communications.

MINNEAPOLIS—Padilla Speer Beardsley has promoted Kathy Burnham and Matt Kucharski to senior vice presidents. For 20 years, Burnham helped build the firm’s manufacturing practice, working with clients Rockwell Automation, Oshkosh Truck Corporation, Donaldson Company, Johnson Controls, Fabcon, The Protomold Company and several other manufacturers. Kucharski has been a key member of the technology practice and several business-to-business teams for 15 years. His experience includes public relations counsel for a wide range of clients, including Rockwell Automation, RSA Security, Entegris, Solutran, IBM, 3M, Iomega, Retek, BASF, Valspar, and Artesyn Technologies.

NEW YORK—Executive recruiter Korn/Ferry International has hired Anneli Shearer as director of marketing communications, based in New York; and Stephanie Cohen, based in Los Angeles as manager, marketing communications. Shearer and Cohen will report to Michael Distefano, vice president, global marketing and support the firm’s global branding, marketing, advertising, public relations and internal and external communications activities.

SCOTTSDALE, AZ—Internet strategy firm I-ology is getting into the public relations business, creating a new division that according to president and CEO Trish Bear compliment I-ology’s existing portfolio of services: Internet consulting, Web design and interactive development, online marketing, and managed website hosting.

BOSTON—Three life sciences companies have hired Morissey & Company to provide reputation management and strategic communications services. The three firms working with Morrissey & Company on their external communications programs are DUSA Pharmaceuticals, a biopharmaceutical company that develops and markets photodynamic therapy treatments for dermatological conditions; Springborn Smithers Laboratories, a contract research organization, and NeoTropiX, a new viral oncology research enterprise.

NEW YORK—CooperKatz & Company has promoted four executives to senior positions, including Anne Green t senior vice president, client services. Green is an eight-year veteran of the firm who leads an account group that includes Pronova Biocare, TowerGroup, Reckitt Benckiser, DealerTrack and Virgin Mobile USA. She is the first person appointed to the SVP title at CooperKatz in its eight years.

BETHESDA, MD—Axiom Communications Group has been selected to provide comprehensive communications services to the American Planning Association and the National Electrical Contractors Association. According to Barbara Hummel, who founded Axiom Communications a year ago, “Both APA and NECA face interesting communications challenges, so we look forward to rolling up our sleeves and getting to work.”

LOS ANGELES—Lagrant Communications, which provides multicultural advertising and public relations, has hired Jason Sims as creative director and Tiffany Pitts as account manager. Sims has worked with such companies as Still Breeze Entertainment, KeyQuest Publishing and the Los Angeles County Office of Education. At Lagrant, he is responsible for managing art concepts and graphic design development for the firms African American and Hispanic consumer market creative campaigns.

RICHMOND—Carter Ryley Thomas Public Relations and Marketing Counsel has added two new clients: Virginia Health Quality Center and Brightpoint. The new accounts will be serviced by members of CRT’s health sciences and communications technology practice areas respectively.

NEW YORK—Ramp Corporation has hired Susan Boucher as senior vice president for advocacy and public relations for LifeRamp Family Financial, which intends to provide financial assistance to a subset of individuals with cancer and their families, by letting them establish lines of credit against the face value of their life insurance policies.

DENVER—Linhart McClain Finlon Public Relations, one of the Rocky Mountain region’s largest public relations firms has been selected to assist the Daniels Fund, the largest foundation in the region, with a brand development project.

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