News in Brief (May 21, 2005)
Charting the future of public relations
Holmes Report

News in Brief (May 21, 2005)

Waste Management has named Lynn Brown as vice president of corporate communications. Brown joins the government affairs and corporate communications team headed by Barry Caldwell, senior vice president.

Paul Holmes

HOUSTON—Waste Management has named Lynn Brown as vice president of corporate communications. Brown joins the government affairs and corporate communications team headed by Barry Caldwell, senior vice president. Brown joins Waste Management from Greyhound Lines, the nation’s largest provider of intercity bus transportation, where she served as vice president of corporate communications for five years. Prior to joining Greyhound, Brown worked in the defense and aerospace sector for more than 18 years with Raytheon and Texas Instruments.

WASHINGTON, D.C.— Melissa Skolfield, a public affairs specialist who most recently served as communications counsel to House Minority Leader Nancy Pelosi, is joining the Brookings Institution as vice president and director of communications. Skolfield will oversee the dissemination of work by the think tank’s scholars to policy makers and the media, managing the Institution’s briefings, public events, media relations and online communications initiatives.

SAN FRANCISCO—Manning Selvage & Lee’s San Francisco healthcare team, which provides specialized counsel to West Coast-based life sciences and consumer health companies, has added three new clients to its roster: Molecular diagnostic company XDx, targeted pain therapy developer ALCiS Health, and the International Myeloma Foundation.The scope of work for the team’s new clients will include company branding and messaging, product launches, FDA communications, medical meeting support and event planning and management. 

PITTSBURGH—Mylan Laboratories has named Patrick Fitzgerald as vice president of public relations. Fitzgerald replaces Heather Bresch, who was promoted to the new position of vice president of strategic corporate development in the office of the CEO. Fitzgerald most recently served as director of public relations for General Nutrition Centers, an international specialty retailer of nutritional supplements. Prior to his tenure at GNC Fitzgerald held senior positions with Ketchum and Edelman Public Relations. He also spent six years with Midway Games, a New York Stock Exchange listed interactive entertainment publisher headquartered in Chicago.

EAST RUTHERFORD, NJ—MediaMixx, the radio promotions and broadcast services division of MWW Group, has hired Elana Bodner as vice president. Bodner will help create customized radio and broadcast campaigns for MediaMixx clients. In addition to managing the division, she will be responsible for developing programs and services to complement the agency’s strategic communications initiatives. Prior to joining MWW, Bodner was director of client development at The NewsMarket, a web-based broadcast news distribution service, where she managed business development and client relations.  Previously, she was with Medialink Worldwide as general manager, New England.

FARMINGTON HILLS, MI—DaimlerChrysler Services North America, which provides brand-specific financing for automotive dealers’ inventories and their retail consumers, has appointed James Ryan director of communications and corporate marketing, reporting to Klaus Entenmann, president and CEO. He succeeds Martin Geers, who was recently appointed vice president of global communications for DaimlerChrysler Financial Services.

SEATTLE—WSA (formerly the Washington Software Alliance), the oldest and largest statewide technology trade association in Washington state, has hired the firm for corporate communications and media relations. MWW will help launch the WSA’s 3rd Decade Initiative, the organization’s content and community roadmap for its third decade in business. Additionally, MWW will support the association’s Content Cluster communications integration program, a part of the WSA’s own internal structuring that helps organize its communications initiatives.

LONDON—Financial Dynamics France has won the bid to handle press relations for the World Investment Conference. The conference is organised jointly with the European Union in the presence of both European Union Commission president José Manuel Barroso and the president of the European Parliament Josep Borrell. The Conference organizers enlisted FD to establish the event on the agendas of European media and international corporate leaders, highlight internationally the scope and value of the debate, and demonstrate the progress resulting from a year’s work.

MINNEAPOLIS—Fast Horse, a consumer marketing public relations firm, has hired Tim Laughlin as client relationship director and Laura Oakes as client relationship manager.Laughlin, who comes to Fast Horse from Strother Communications Group, specializes in developing and executing strategic consumer marketing and PR campaigns, research, writing and special event management. Oakes brings writing, media relations, event planning, strategic planning and research experience to her role with clients including Blue Cross Blue Shield of Minnesota and Northern Tool + Equipment.

DENVER—Linhart McClain Finlon Public Relations, one of the Rocky Mountain region’s leading public relations firms, will continue its long-term relationship with Red Robin Gourmet Burgers. LMF has been providing public relations counsel to Red Robin Gourmet Burgers since 1998 and will continue to execute ongoing regional and trade media relations efforts to support new restaurant openings and philanthropic activities. The firm will also undertake additional responsibilities including national consumer, business and financial media relations.

FORT LAUDERDALE—TR Cutler, which provides public relations services to manufacturing clients, is launching a new affinity program that will provide intensive media relations to members of manufacturing associations. According to agency founder Thomas Cutler, “Manufacturing associations have been seeking ways to drive additional revenue streams. Over the past few years membership revenue has decreased and service revenue has been one of the few ways in which these associations have been able to survive.”

NEW YORK—Maloney & Fox, the New York-based marketing communications subsidiary of Waggener Edstrom, has added two new staff: media relations expert Hillary Tolle and director of client services Doug Morris. Tolle previously worked for DeVries Public Relations and Rubenstein Associates and at Maloney & Fox, will handle media strategy and media relations for several clients. Morris spent the past 10 years in banking and finance.

DENVER, CO—Ogilvy Public Relations Worldwide has hired Aliza Rothman as a vice president in the consumer marketing practice of its Denver office. Prior to joining Ogilvy PR, she was a vice president at Robinson Lerer & Montgomery in New York City where she created and executive consumer communications strategies for America Online and United Airlines. Previously, Rothman was an account executive at Ruder Finn Public Relations in New York.

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