News in Brief (May 24, 2004)
Charting the future of public relations
Holmes Report

News in Brief (May 24, 2004)

The New York office of Ogilvy Public Relations Worldwide has added four new personnel in its consumer marketing practice, including Eric Slutsky who joins as executive vice president from Weber Shandwick.

Paul Holmes

NEW YORK—The New York office of Ogilvy Public Relations Worldwide has added four new personnel in its consumer marketing practice, including Eric Slutsky who joins as executive vice president from Weber Shandwick with more than 16 years of consumer product and packaged goods experience. At Weber Shandwick, he supervised global accounts, creating and executing award-winning integrated marketing campaigns for clients including Unilever, Lycos, General Motors and Sirius Satellite Radio. Susanne Weinstein, also formerly with Weber Shandwick, joins as vice president. David Lipke, formerly of Dan Klores Communications, joins as an account supervisor. Hollie Pantano joins as an assistant account executive.

MINNEAPOLIS—ICI Paints has chosen Martin|Williams Advertising for its forthcoming line of This Old House paints. The assignment includes creative, media and public relations. Karwoski & Courage Public Relations, a business unit of Martin|Williams, will be responsible for the public relations efforts supporting the introduction of this new paint line.

NEW YORK—Powell Tate | Weber Shandwick has made three new hires in its Washington, D.C. office: Dan Drummond has joined the firm as a director; Catrell Brown, as an account supervisor; and Trent Perrotto as an account executive. Drummond joins Powell Tate | Weber Shandwick after serving as U.S. Representative Jim Moran’s communications director for more than two years. Previously, Drummond was a reporter for the Washington Times, covering metro news.

NEW YORK—Maloney & Fox, the New York-based consumer marketing communications subsidiary of high-tech specialist Waggener Edstrom, has won new assignments in the home electronics and food categories: RCA and Schratter Foods. The recent wins come as the agency continues its rapid expansion, nearly doubling both its fee income and employees from 2002 to 2003.

LOS ANGELES—KB Home, one of the nation’s largest homebuilders, has named Derrick Hall vice president of communications. He will oversee all strategic external communications, public relations and national media efforts, reporting to Wendy Marlett, senior vice president, marketing. Prior to joining KB Home, Hall was senior vice president of communications with the Los Angeles Dodgers.

DENVER—JohnstonWells Public Relations has been selected by new clients including Franchise Services Company, America’s Back, The Balanced Approach, and Turnaround Management Association.

ST. LOUIS—Fleishman-Hillard has promoted five members of its corporate office to senior partner: Jonella Donius, Katherine Forrester, Lisa Moehlenkamp, Lynn Oppelt, and William Winkeler.

ATLANTA—Jackson Spalding has added several clients to its real estate account roster: The Gellerstedt Group, Niles Bolton Associates, Parthenon Realty and River Forest. The firm has already led corporate identity development and public relations launches for both The Gellerstedt Group and Parthenon Realty, and will apply its expertise to ongoing marketing initiatives for all new real estate clients.

ATLANTA—Delta Air Lines has named Dan Lewis head of corporate communications, replacing Tom Slocum, who retires June 1. The appointment comes as Delta undergoes a major restructuring. The airline lost $383 million in the first quarter, and has laid off 16,000 employees in the last three years. It recently warned the SEC that it may face bankruptcy if it doesn’t secure significant wage concessions from pilots. Lewis will report to Greg Riggs, the company’s senior vice president, general counsel, and chief corporate affairs officer. Slocum had reported to the CEO.

BOSTON—Public relations firm Tier One Partners is working with TechBoston, a department within the Boston Public Schools that supports advanced technology courses and training, to help raise awareness of the department’s many program initiatives among audiences in both the public and private sectors.

LOUISVILLE, KY—New West, a Kentucky public relations, advertising and marketing firm, and Fitzgerald+Co., an Atlanta advertising and brand development agency, have been selected to create a comprehensive, $14 million branding, marketing and advertising campaign for the Commonwealth of Kentucky.


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