News in Brief (May 31, 2004)
Charting the future of public relations
Holmes Report

News in Brief (May 31, 2004)

Financial Dynamics has named Mark McCall senior vice president in the firm’s financial services practice. McCall will focus on new business development as well as servicing clients in the banking, consumer finance and insurance industries.

Paul Holmes

NEW YORK—Financial Dynamics has named Mark McCall senior vice president in the firm’s financial services practice. McCall will focus on new business development as well as servicing a variety of financial services clients in the banking, consumer finance and insurance industries. McCall has held senior positions with several multinational public relations firms, including Edelman and Burson-Marsteller. He has provided counsel for numerous private and public companies on issues including M&As, IPOs, restructurings, corporate governance and crisis situations.  Immediately prior to joining FD, McCall was vice president of operations and finance for Ionit Technologies, a Chicago-based manufacturer of digital video solutions.

SHARON, MA—Tiziani Whitmyre, an integrated marketing communications services firm, has introduced a portfolio of search engine marketing services, including web site optimization, web advertising, and pay-per-click keyword sponsorships.

CLEVELAND—Dix & Eaton has added six new clients: International Steel Group, a newly public company that hired D&E for investor and media relations and other communications counsel; Equitant, a business process outsourcer; LVI Services, an environmental services firm that tapped D&E for media relations focusing on toxic mold remediation capabilities; The Rock & Roll Hall of Fame and Museum, which hired the firm for communications strategy; HON Industries, which retained D&E for counsel related to a brand identity program; and The Gates Group, a private equity firm using D&E for communications counsel.

LOS ANGELES—Financial Relations Board has named Laurie Berman as vice president. Berman will manage accounts in the firm’s Los Angeles office and will be responsible for client service, counsel and business development activities. She Berman rejoins Financial Relations Board after more than three years at Overture Services, where she managed the company’s investor communication strategy around its acquisition by Yahoo!

WALTHAM, MA—High-tech powerhouse Schwartz Communications has won nine new clients. They include leading healthcare, financial services and instant messaging companies and selected Schwartz for media relations, analyst relations, branding and speaking programs. Five of the new clients—DoOnGo Technologies, Juvenon, Traumatec, UTEK Corporation and Virtutech—will be run from Schwartz’s San Francisco office. The others— LTSave, p2pLog Software, Privia, and Qovia—will be serviced from the firm’s Waltham, Mass. headquarters.

LOS ANGELES—The Kor Hotel Group has named Jennifer Dowd as its first in-house public relations manager. Kor is the parent company of Viceroy Santa Monica, Viceroy Palm Springs, Avalon Hotel and Maison 140. It appointed Dowd to drive the publicity and promotional efforts of its growing hospitality portfolio and to assist with positioning the group as a leading boutique hotel company. Before joining the Kor Hotel Group, Dowd most recently served as the West Coast director of N.Y.-based public relations and marketing firm IT Management Global and as marketing director for L.A-based hospitality interior design firm Barry Design Associates.

DENVER, CO—JohnstonWells Public Relations has been selected to provide services to H+L Architecture and Cerebral Palsy of Colorado. H+L Architecture has hired JohnstonWells to support its local and national media relations efforts. H+L is Denver’s fifth largest architectural firm and recently completed construction of the Frank H. Ricketson Jr. Law School at Denver University. For Cerebral Palsy of Colorado, JohnstonWells will assist media relations efforts and manage the coordination of special events.

SIMI VALLEY, CA—NovaStor Corp., developer of data backup and recovery software, has named Kelly Williams director of corporate communications. Williams will be responsible for the company’s marketing and public relations efforts. A technology industry veteran, Williams has an extensive background in developing and managing corporate and marketing communications programs. Before joining NovaStor, she was the principal of RedAhead Communications, a marketing communications consultancy. Prior to that, she was the director of marketing communications at Lynx Photonic Networks.

ATLANTA—Trevelino Communications Group will serve as agency of record for three new national restaurant franchise concepts: Doc Green’s Gourmet Salads, Planet Eats and Boneheads Seafood.  The firm is working on the launch of the three concepts this spring and summer. They will debut in Atlanta with plans to expand into markets around the country as early as 2005. 

BOSTON—Kathleen Stefanelli has relocated to the Boston office of Porter Novelli as vice president of health care. Stefanelli joins from the Porter Novelli Toronto office, where she worked for pharmaceutical and biotech companies, patient groups and government agencies including Baxter BioScience, Bristol-Myers Squibb, Sanofi-Synthelabo Canada, MDS Sciex and CryoCath Technologies.

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