News in Brief (November 11)
Charting the future of public relations
Holmes Report

News in Brief (November 11)

The Sharpe Company has chosen Child’s Play Communications as public relations and marketing communications agency for the Humphrey’s Corner series of children’s books, as well as for the Humphrey’s Corner license and licensed products.

Paul Holmes

NEW YORK—The Sharpe Company has chosen Child’s Play Communications as public relations and marketing communications agency for the Humphrey’s Corner series of children’s books, as well as for the Humphrey’s Corner license and licensed products. A major success in the U.K. where they were launched, Humphrey’s Corner books are now available in the U.S.

PORTLAND—CMD, one of the Pacific Northwest’s largest marketing communications firms has joined forces with Power Public Relations of Portland to offer integrated marketing services. The new entity will be known as Power PR-CMD. CMD executive vice president and chief operating officer Phil Reilly says the addition of public relations services will allow CMD to better serve its international client base and will assist CMD in telling its own story.

CAMBRIDGE—Peter Mancusi, business editor at the Boston Globe, is joining Weber Shandwick as a senior vice president and head of the New England corporate practice. Mancusi has been the Boston Globe’s business editor since March of 1998, and has also held a variety of reporting and editing jobs at the paper. He is an attorney and worked as a litigator at Bingham Dana, concentrating on media law.

NEW YORK—Stanton Crenshaw Communications has been selected to provide business-to-business marketing and analyst relations support to Zilliant, a provider of profit and revenue optimization software and services. “Stanton Crenshaw’s blend of senior involvement, high-level analyst and media contacts, and experienced team made it the right choice for Zilliant,” says Larry Warnock, executive vice president of marketing for Zilliant.

LAS VEGAS— Las Vegas-based public relations firms Stephen Flynn Enterprises and Anacapa Communications have launched, a new public relations website designed to bring affordable press release writing services to small and medium sized businesses. Says Stephen Flynn. “For a low $199, businesses can get a professionally written press release from their own standby public relations staff at”

SANTA CLARA—Walt & Company, an independent Silicon Valley public relations firm, has been named  public relations agency of record by BoostWorks, a supplier of end-to-end enterprise application acceleration solutions.

WASHINGTON, D.C.—Michael Diegel, a former journalist and most recently vice president of marketing and business development for Sustainable Softworks, has been named director of communications at the Grocery Manufacturers of America. At GMA, his focus will be on developing and executing strategies to create a better understanding of GMA and its work among the organization’s members and with key external audiences.

BOSTON—Blanc & Otus, the high-tech public relations subsidiary of Hill & Knowlton, has named Sharon Barclay general manager of the firm’s Boston office. She replaces Dan Kaferle, who has left the company to join Computer Associates as senior vice president of worldwide public relations. Barclay previously worked for Manning Selvage and Lee’s technology practice in Boston, after four years in the U.K.

NEW YORK— Blair Jackson has been named vice president of corporate communications at Beverly Enterprises, a leading provider of healthcare services to the elderly. Jackson will report to James Griffith, senior vice president, investor relations and corporate communications, and will be responsible for overall leadership of the corporate communications function. Most recently, Jackson was assistant vice president, public relations for AdvancePCS, one of the nation’s largest pharmacy benefit managers. The search was handled by Heyman Associates.

BELLEVUE—Fullplay Media Systems has retained the services of Porter Novelli to extend its brand and increase awareness for its products among industry pundits, business decision makers and early adopters of digital media technology.   “Fullplay has been the silent partner behind many successful products,” said Dennis Tevlin, CEO. “Our work with Porter Novelli will create the foundation necessary for increasing brand awareness and expanding our market.”

LANSDOWNE—Appligent, a provider of PDF-related software applications, has named Victor Votsch director of corporate communications. Votsch will manage corporate messaging released to the public and create and assemble technical marketing materials such as white papers and case studies on Appligent’s software. Prior to joining Appligent, Votsch served as the principal analyst at V-Square Solutions, a strategic consulting company where he advised clients such as Vignette, Reef and Oracle Corporation

SACRAMENTO—Ogilvy Public Relations Worldwide has added e21, a comprehensive high school reform effort shared jointly by the Sacramento City Unified School District and LEED (Linking Education and Economic Development) Sacramento, to its education client roster.

DENVER—Vanguard Communications, a Denver-based integrated advertising, public relations, and marketing agency, has promoted Ken Hunter to vice president of public relations.

SILICON VALLEY—Edelman has added Synaptics has been added to its Silicon Valley office client list. Synaptics is a leading supplier of touch pads to the notebook computer market.Initially, Edelman will be working with Synaptics on its introduction to the Japanese market.

BOULDER—Blue Titan Software and Advisen have tapped Colorado-based technology public relations specialist Metzger Associates as public relations agency of record.

COLUMBUS, OH—Lord Sullivan & Yoder Public Relations has been retained as public relations counsel for Diamond Hill Investment Group, a leading Columbus-based investment management firm. LSY is implementing a comprehensive media relations program for Diamond Hill as well as providing strategic counsel and support for financial communications and marketing communications endeavors.

LOS ANGELES—Senior Resource Group, a San Diego company that operates assisted living and Alzheimer’s care communities, has selected Tellem Worldwide as its agency of record.

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