News in Brief (November 15)
Charting the future of public relations
Holmes Report

News in Brief (November 15)

Big Brothers Big Sisters of America (BBBSA), the oldest and largest youth mentoring organization in the country, has retained Porter Novelli to celebrate the organization’s Centennial Anniversary in 2004.

Paul Holmes

NEW YORK—Big Brothers Big Sisters of America (BBBSA), the oldest and largest youth mentoring organization in the country, has retained Porter Novelli to celebrate the organization’s Centennial Anniversary in 2004 and to serve as its’ public relations agency of record.  Porter Novelli will help in the strategic planning and execution of communications surrounding the anniversary year. BBBSA will tap Porter Novelli’s expertise in consumer brand marketing, national and local media relations and interactive marketing. The account will be led out of the firm’s New York office.

NEW YORK—Colin Hearn, former chief executive of Cordiant-owned integrated marketing agency 141 Worldwide, is joining Publicis Dialog in the newly created post of global CEO.  Hearn resigned from the London-based firm in July as Cordiant was in talks with WPP Group and after it lost the $30 million Allied Domecq business. Several Publicis units—including Publicis Dialog—are now working on the Allied Domecq business.

ROLLING MEADOWS, IL—Thermos, the manufacturer of insulated food and beverage containers and licensed lunch boxes, has appointed Chicago-based Wheatley & Timmons as its public relations agency of record.  The appointment follows an agency search conducted by Thermos in support of its centennial year celebration in 2004. The agency will execute a yearlong assignment of seasonal promotional programs to support Thermos’ key product categories.

COLUMBIA, MD—Magellan Health Services has named Christopher Cooney chief branding and communications officer. Cooney will be responsible for the development and management of Magellan’s brand strategy and will oversee advertising, public relations, and internal and marketing communications for the company.  Prior to joining Magellan, Cooney was president of CWC Consulting, a Stamford-based marketing, communications and management consultancy.

BOSTON—FitzGerald Communications has been chosen by Convoq, a Lexington-based software company developing an innovative instant meeting solution, to create and manage the strategic communications programs, including the debut of its flagship product. FitzGerald has previously managed successful communications programs for several application software and Internet companies led by entrepreneurs on Convoq’s management team and board of directors.

NEW YORK—Michael Neuwirth has joined the marketing practice at Ruder Finn as a senior vice president. Neuwirth was previously President of Neuwirth Communications, LLC, an independent public relations practice that counseled clients in the packaged goods, food & beverage and not-for-profit sectors. Neuwirth brings more than 15 years of experience and management skills to Ruder Finn, and he will assist the agency with client counseling and staff management in the newly formed marketing practice, led by former Ogilvy chief executive Bob Seltzer.

NEW YORK—Euro RSCG Worldwide has created a new integrated full-service agency, Euro RSCG Latino. The new agency will serve the growing Latino consumer market in the U.S., while continuing to provide creative counsel for global clients doing business in Latin America. The new organization is the product of a partnership between Euro RSCG MVBMS Partners, based in New York, and Euro RSCG Tatham Partners, based in Chicago.

RESTON, VA—iDirect Technologies, a privately held company that designs, develops, and markets bi-directional satellite-based broadband access solutions, has recruited Warren Brown, a veteran of The Boeing Company and McDonnell Douglas, and most recently director of marketing and corporate communications for Iridium Satellite, to be its vice president of marketing and corporate communications.

LOS ANGELES—Lagrant Communications, an integrated marketing communications firm targeting multicultural audiences, by recently adding four new accounts to its client roster: Baxter International, LeapFrog and County of Los Angeles Department of Public Works Pedestrian Safety.

CHICAGO—Bronwyn Poole, a veteran of human resources consulting positions at Orion Consultants, Towers Perrin, Watson Wyatt, and Sibson Consulting, has joined Matha MacDonald as a consultant. Poole reports to the firm’s principals Maril MacDonald and Bob Matha, and will be responsible for providing senior-level consulting.  Prior to joining Matha MacDonald, Poole was a senior consultant at Sibson Consulting in both Chicago and San Francisco where she managed client relationships for large-scale change efforts, including merger integration and culture transformation at global organizations.

NEW YORK—Goodman Media International  has added seven new clients and completed several high-profile assignments including the launch of Harry Potter and The Order of the Phoenix for Scholastic Inc.; the debut of the 77th annual Neiman Marcus Christmas Book; and the introduction of Barnes & Noble Classics. New Goodman Media clients include: Memphis Convention & Visitors Bureau; Joe Torre Safe at Home Foundation; Theragenics; Big Tent Entertainment; Penguin Putnam; Partners in Health; Institute for Healthcare Improvement.

ANN ARBOR, MI—NSF International, a not-for-profit, non-governmental organization, and a leading global provider of public health and safety risk management solutions in the areas of food, water, indoor air and the environment, has named Jerry Bowman as director of corporate communications.  Prior to joining NSF, Bowman was director of public relations for the Ypsilanti-based High/Scope Educational Research Foundation and vice president of marketing communications at the Goldman Philanthropic Partnerships.

BOSTON—Waggener Edstrom Strategic Communications has added two clients to its expanding roster of Boston-area companies. Network Intelligence Corp. is a leading provider of appliance-based security event management (SEM) solutions and Maven Networks Inc. is a broadband software company. Waggener Edstrom will provide media and influencer relations for both companies to drive broader awareness.

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