News in Brief (November 18)
Charting the future of public relations
Holmes Report
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News in Brief (November 18)

DaimlerChrysler Services North America, the captive finance arm of DaimlerChrysler, has named Martin Geers to the newly created position of vice president of communications and corporate marketing.

Paul Holmes

FARMINGTON HILLS—DaimlerChrysler Services North America, the captive finance arm of DaimlerChrysler, has named Martin Geers to the newly created position of vice president of communications and corporate marketing. Geers will oversee communications, public relations, event marketing and marketing communications. Geers previously was head of international communications and public relations for the Chrysler Group in Auburn Hills and has been with DaimlerChrysler since 1985.

PORTLAND, OR—McClenahan Bruer Communications has been chosen by Aeroflex to support its public relations efforts. Aeroflex is a designer, developer and manufacturer of microelectronics and automated testing solutions for the broadband communications market.

MILWAUKEE—Craig Peterson, who has been a minority owner of Wisconsin public affairs firm Zigman Joseph Stephenson since 1989, has become sole owner, chief executive and president of the 20-person firm. Linda Stephenson, who had owned a majority of the agency since 1987, described the move as an orderly transition, and says she will stay on in her current role as chairman.

CLEVELAND—Fleishman-Hillard’s Cleveland healthcare practice group has added new clients including Pfizer, the Immune Deficiency Foundation, and the National Coalition for Cancer Survivorship, while existing clients STERIS Corporation and Bayer Biological Products (Bayer BP) have awarded the firm new project assignments.

SANTA CLARA—Walt & Company Communications, one of Silicon Valley’s leading independent technology public relations firms, has promoted George Millington to senior vice president. In his new role, Millington will assume additional agency and client management responsibilities, including spearheading new business initiatives, managing the firm’s diversification into the financial services marketplace, refining agency policy, and managing the firm’s professional development program.

NORTHFIELD, IL—Kraft Foods has named Paul Carothers vice president of public affairs. Carothers will provide a global perspective on worldwide public policy issues, government affairs and corporate responsibility and will report to Betsy Holden and Roger Deromedi, co-CEOs. Carothers joined the company in 1993 as vice president of government affairs for Kraft Foods North America. He was named vice president, corporate affairs for Kraft Foods International in 1999.

COLUMBUS, OH—Lord, Sullivan & Yoder Public Relations has hired Dave Kishler as a senior counselor. Kishler, most recently public relations manager for Pathlore Software, will be responsible for providing strategic planning and program implementation for some of the firm’s largest technology and business-to-business accounts.

LOS ANGELES—Creative Enterprises International, a consumer and medical product marketing and distribution company, has appointed Weber Shandwick to manage the launches of its Zepter International product lines, and to provide strategic counsel on corporate branding. Weber Shandwick will handle media relations, press events, trade-show support, celebrity endorsements, and investor relations.

PROVIDENCE—Duffy & Shanley has added Nike Golf to its client roster. The firm will work on a grassroots mass consumer campaign, expanding the brand’s publicity efforts beyond national and golf trade media. The agency will spearhead regional events to promote the Power Distance Super-Soft golf ball and will support the launch of the Nike Golf Learning System through media relations and regional events.

SKOKIE—Forsythe Technology, a provider of technology infrastructure services, has named Stacey Reineking director of corporate communications, a newly created corporate post. Reineking will report to Sally Buchanan, vice president of marketing, and will be responsible for developing and executing Forsythe’s overall strategic internal and external communications, including analyst relations, public relations, and customer-centric programs and initiatives. Reineking comes to Forsythe from B2BWorks, a Chicago-based provider of business-to-business digital marketing and media services.

 

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