News in Brief (November 2)
Charting the future of public relations
Holmes Report

News in Brief (November 2)

Linda Dyson has joined Ketchum’s healthcare practice as a senior vice president/group manager. Dyson comes to Ketchum from Signova/Vox Medica where she served as the pharmaceutical practice leader.

Paul Holmes

NEW YORK—Linda Dyson has joined Ketchum’s healthcare practice as a senior vice president/group manager. Dyson comes to Ketchum from Signova/Vox Medica where she served as the pharmaceutical practice leader responsible for pharmaceutical and biotech clients such as Adolor, AstraZeneca, GlaxoSmithKline, NaPro BioTherapeutics, Paratek, the Pennsylvania Life Sciences Initiative and PAR Pharmaceuticals. 

LANSING, MI—John Bailey & Associates is opening a new public affairs practice in Lansing, the state’s capital, and has hired two top staffers to Republican and Democratic leaders in the Michigan legislature. Emily Gerkin Palsrok, former deputy press secretary to Republican House speaker Rick Johnson, and Andrew Hetzel, former press secretary for the House Democratic caucus, will lead the new practice.

CHICAGO—Golin/Harris Atlanta has been named agency of record for the Cruzan portfolio of rums; the spirits brand Hine Cognac; the German-based global leader in total cleaning solutions Alfred Karcher; and the Brain Injury Resource Foundation.

ENGLEWOOD, CO— Tom Southwick, vice president of corporate communications at cable provider Starz Encore, has realigned his department. Chelsye Burrows was promoted to executive director of corporate communications, responsible for all programming publicity. In addition, she will continue to oversee publicity for Black Starz! and Wam! Steve Belgard, director of programming publicity will report to Burrows.

SAN MATEO—A&R Partners, one of the nation’s largest independent technology PR firms, has added two clients to its consumer technology practice: iRobot Corporation, the robotics innovator behind the Roomba Robotic FloorVac; and Roku, a media consumer electronics startup led by ReplayTV founder Anthony Wood.

ATLANTA—Henderson Advertising has acquired Mainline Marketing Communications, a six-person South Carolina-based public relations company founded in 1997 by Kristie Bohm. Mainline clients include Softlab (a BMW company), Taylor-Made Adidas Golf, Deloitte & Touche and Slazenger Golf Products.

TROY, MI—The Detroit area office of Washington, D.C., based public affairs firm [email protected] has hired John Casey, formerly with John Bailey & Associates and Weber Shandwick Worldwide. Casey, a 13-year veteran of the Detroit public relations business, joins as vice president and managing director. Also joining as senior account executive is Becky Snedeker Smith, formerly with The Aluminum Association. She will provide account service and strategic counsel for several of the Detroit office’s automotive accounts.

ATLANTA—Calysto Communications, an Atlanta-based firm focused on telecommunications companies, has added BelAir Networks to its growing list of clients. BelAir Networks will look to Calysto to provide guidance in launching the company to the business and trade media and analyst communities as well as promoting the company’s products for the wireless local area network industry.

SAN FRANCISCO—PerkettPR has expanded its West coast operations by appointing Heather Cabral as account director. She will be responsible for west coast business development for the agency, as well as developing and implementing strategic communications plans and tactical account needs for clients.  Prior to PerkettPR, Cabral served as an independent PR consultant for GetActive Software, eMotion Inc., MyDTV and other emerging technology providers.

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