News in Brief (October 14)
Charting the future of public relations
Holmes Report

News in Brief (October 14)

Paul Holmes

LOS ANGELES—Healthcare communications specialist FischerHealth has added Guidant Corporation, a leader in the treatment of cardiac and vascular disease, to its medical devices and diagnostics practice area.  The firm will provide strategic counsel, planning and tactical execution to Guidant’s communications team headed by Steven Tragash, and will serve all Guidant business units.

BOSTON—FitzGerald Communications has added Elizabeth (Beth) Johnson to the agency’s West Coast management team.  Johnson, who joins as a vice president in FitzGerald’s Northern California office, was previously with Applied Communications and its successor, Bite PR, in San Francisco.

NEW YORK—The American Institute of Certified Public Accountants has named Robert Becton as vice president of media relations. He will report to James O’Malley, senior vice president of public affairs. Becton will serve as the AICPA’s chief external communications strategist, developing and executing programs that deliver the Institute’s messages to local, national and international news media. His responsibilities will include proactive and reactive media relations, financial communications, crisis communications, and issues management. He will oversee the AICPA’s public relations operations in New York and Washington, D.C.

SANTA CLARA—Citigate Cunningham, the Incepta-owned technology public relations firm hard hit by the recession, has been selected by three new clients: Affinnova; Maxspeed Corporation; and Topspin. The firm will provide strategic communication counsel, global media relations, special event programming and support, as well as positioning services.

FAIRPORT, NY—Constellation Brands, a beverage company that markets wines, spirits and imported beers, has named Philippa Dworkin as senior vice president, corporate communications. Her responsibilities include overseeing the planning and execution of Constellation’s corporate communications and investor relations strategies.  Dworkin was previously vice president, corporate communications for Dr.Pepper/Seven Up and Mott’s, both subsidiaries of Cadbury Schweppes.

SAN FRANCISCO—Technology public relations specialist The Horn Group has picked up more than $2.2 million in new revenues across its three office. In San Francisco, the wins include storage company Adaptec; ADIC (software and services); Array Networks (network software); and QRS (retail software). In Boston, new additions include enterprise software company Open; Information Builders (business intelligence); VanguardMS (application management); and Yantra (enterprise software). In New York, new clients are Connectrix (retail software); Bladelogic (utility computing); Juice (business intelligence software).

EAST RUTHERFORD, NJ—The MWW Group has promoted Richard Tauberman to senior vice president.  Tauberman will lead MWW’s financial communications and investor relations practice and continue to serve as co-chair of the firm’s corporate communications department, overseeing financial media relations, restructuring communications, crisis communications and business-to-business marketing initiatives for many of the firm’s most prestigious clients.

REDWOOD SHORES, CA—FitzGerald Communications has added three new companies to its client roster.  The companies—Chordiant Software, NextPage, and RADIXS—represent the business process management solutions, supply chain software and wireless technology sectors. 

WASHINGTON, D.C.—Sanda Pecina, a former television news anchor and reporter, has rejoined The Aker Partners as an associate partner. She will direct media relations, media training, and event planning for clients of the 20-year-old communications firm. Earlier in her career, she was a television producer, reporter, and anchor in three different media markets.

WASHINGTON, D.C.—Principor Communications has been tapped to provide public relations support to Bridge Avenue Partners, Computing Options Co. and Disability Management Alternatives.

SAN FRANCISCO—Peppercom has promoted Andy Hilton to director of its San Francisco office. During his four-plus years at Peppercom, Hilton has played a pivotal role developing the agency’s California operations and is responsible for key client relationships with clients including ITT Industries, The Doctors Company, and ILOG.

STAMFORD—Waggener Edstrom Strategic Communications today announced that it has added Anystream to its New York metro client roster. Anystream develops software that automates the production of rich media content for media professionals and everyday business users.

ALEXANDRIA, VA—Public affairs specialist The Hawthorn Group has promoted four staffers: vice presidents Carol Thobae and Derek Walker were named senior vice presidents; account executive Meghan Holland named senior account executive; and research assistant Jonathan Straw named assistant to the chairman, succeeding Carrie Freese who will be concentrating on her duties as a senior account executive.

ROGERS, CT—Rogers Corporation, which develops and manufactures high-performance specialty materials for the wireless communications, imaging and transportation industries, has named Edward Joyce manager of investor and public relations. He is replacing Debra Granger, who was appointed director of corporate compliance and controls at Rogers. Joyce spent seven years in various engineering and management positions at Unilever Bestfoods.

CHICAGO—Weber Shandwick’s Chicago office has promoted Deborah Cross and Virginia Devlin to
senior vice president. Cross has been with the agency for five years and oversees the agency’s work for
Essilor, ADM/Enova and Colombian Coffee in Chicago. Devlin joined the agency more than six years ago and manages the Campbell Soup business.


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