News in Brief (October 28)
Charting the future of public relations
Holmes Report

News in Brief (October 28)

Paul Holmes

WASHINGTON, D.C.—The U.S. Tuna Foundation has named Melanie Miller as director of communications and marketing, responsible for developing, implementing and managing a comprehensive consumer outreach campaign for the industry, as well as acting as media liaison and spokesperson for the Foundation. Before joining the Foundation, Miller was executive director for the Partnership for Food Safety Education. She has also worked with Porter Novelli, Ruder Finn and Hill and Knowlton, and with commodity groups including peanuts, corn and ethanol.

DALLAS—Travelweb, which has developed an automated online hotel site offering discounted rates directly from a hotel’s central reservations system, has named the Dallas office of Publicis Dialog as agency of record for branding and public relations. Publicis Dialog is developing national corporate branding efforts for Travelweb including the creation of sales and marketing collateral, trade show support, analyst relations and an extensive media relations program designed to build awareness among the hotel trade.

NEW YORK—Ogilvy Public Relations Worldwide has promoted Sherry Pudloski and Pam Jenkins to managing directors and co-heads of the health and  medical practice. These promotions round out executive changes that have been put into place by Marcia Silverman, CEO, following the promotion of  former health & medical practice co-heads Tom Beall and Kym White to chief talent officer and managing director of the New York office, respectively. In another move in the New York office, Bob Brody has been promoted to senior vice president in the health and medical practice.

NEW YORK—Porter Novelli has been selected as agency of record by Shire U.S. to handle public relations and marketing communications for Fosrenol, a non-calcium, non-aluminum based therapy for hyperphosphatemia in end stage renal disease. Shire has submitted Fosrenol for regulatory review in the United States, European Union and Canada, and development continues in Japan.

SOMERSET, NJ—Ribotsky Worldwide has named Michael O’Grady vice president of strategic services.  O’Grady will lead the future development and growth of the agency’s Strategic Healthcare Solutions division, which offers clients healthcare market trends analysis, competitive market and brand analysis, and healthcare market communications analysis. Prior to joining RWW, O’Grady held several senior positions in the healthcare consultancy field.

DALLAS—PalWeb Corporation, a Dallas manufacturer of plastic pallets and injection molding equipment, has named Terri Metzger vice president of corporate communications. Metzger was formerly vice president of marketing for Foresight, Inc. In her new role she will be responsible investor relations, and the development of corporate marketing and advertising materials.

ST. LOUIS—The Standing Partnership has hired Lisa Gruenloh, former communications director to U.S. Senator Tim Johnson, as vice president. She will offer counsel in government and media relations and crisis communications. Also joining are Christi Dixon as account executive and Ann Simmons as assistant account executive.

CHICAGO—Ostsuka America Pharmaceutical has selected Corbett Worldwide Healthcare Communications as agency of record of Pletal tablets, which are indicated for treating symptoms of intermittent claudication, one aspect of arterial disease.

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