NEW YORK—Kevin Goldman, a veteran media reporter and corporate communications professional, has been named vice president of public relations at cable news channel CNBC. He succeeds Amy Zelvin, who has been named communications VP at NBC Universal Digital Media. Goldman was most recently vice president of corporate communications for Bookspan. Earlier, he covered the media, with a focus on television, for Variety, Newsday and The Wall Street Journal. He is also author of Conflicting Accounts: The Creation and Crash of the Saatchi & Saatchi Advertising Empire.
CHICAGO—Marcy Dockery has joined the Chicago office of Burson-Marsteller as a director in its U.S. technology practice. Dockery will provide counsel and strategic direction for clients and will be responsible for managing the CDW and SRI International accounts. As a public relations consultant in Silicon Valley over the past six years, Dockery worked with clients including Google, Plaxo and Sega’s Arcade Division. Prior to being an independent consultant, Dockery held the position of communications director at a Silicon Valley mobile software start-up, AirFlash.
SAN FRANCISCO— Foster’s Wine Estates Americas, has selected Ruder Finn to promote five new California varietals, called Greg Norman California Estates, developed in partnership with golfer, real estate developer, clothing designer and restaurateur Greg Norman. The account will be serviced by Ruder Finn’s New York and San Francisco offices and will be led by Lisa Duszak, vice president in the San Francisco office.
WASHINGTON, D.C.—Xenophon Strategies has added Kristina Saunders as a director in its Washington D.C. office. Saunders will provide senior media relations and public affairs services for a range of corporate clients. Before joining Xenophon, Saunders served as a regional spokesperson for the Democratic National Committee where she oversaw the press operations in several key battleground states during the 2004 Presidential election, including on the ground management in Florida.
SCOTTSDALE, AZ—MedCom USA has retained Edelman to build awareness of its HIPAA compliant healthcare, dental and financial transaction solutions among key audiences. Led by Edelman’s Los Angeles office, the MedCom account will also be serviced by professionals in the firm’s San Francisco and New York offices.
CHICAGO—MWW Group has added scientific marketing specialist Jennifer Furey as account supervisor in the agency’s nutritionals and functional foods practice. Prior to joining MWW, Furey handled scientific communications at Abbott Laboratories, helping to launch Humira, a revolutionary new treatment for rheumatoid arthritis, as well as promoting research for drugs like Synthroid, Meridia, and TriCor.
WOODLAND HILLS, CA—Haynes Manuals, a subsidiary of the Haynes Publishing Group, has retained JMPR Public Relations for a variety of media and public relations programs promoting its North American operations. Haynes Manuals markets vehicle repair manuals designed for owners and DIYers to help them make repairs and handle maintenance.
CHICAGO—Law firm DLA Piper Rudnick Gray Cary has hired its first U.S. director of internal communications. Jodi Krohmer joined the firm’s Chicago office and will be working to develop a communications plan that solidifies a shared culture in the newly merged firm. Krohmer comes to DLA Piper from Nicor, a major Illinois natural gas utility, where she worked as corporate communications manager for four years and authored the company’s Code of Ethics.
DENVER—Ogilvy Public Relations Worldwide has added Abacus to its agency roster. Abacus, formerly
DoubleClick Data Solutions, will work with the agency’s Denver office to re-introduce its brand and expanded capabilities.