LOS ANGELES—Rogers Cowan| Weber Shandwick Entertainment Marketing has been retained by Dr. Soy Nutrition, Baja Fresh, Hanes, Priceline.com and Monster to create and execute entertainment marketing strategies for their respective brands. The firm will build brand awareness among consumers through the creation of partnerships and strategic alliances with the entertainment industry, and manage relationship-building activities between Hollywood and the various brands, providing access to entertainment properties, celebrities, musical artists, entertainment events and digital entertainment companies.
SANTA MONICA—Barry Stagg has been named vice president of marketing communications for Liberty Livewire Corporation, which offers postproduction sound and video services to film and TV production companies. He will report to chief marketing officer Aidan Foley and will have oversight for all Liberty Livewire internal and external communications on a corporate and business unit level. For the past two years, Stagg served as general manager and senior vice president at Smith Public Relations
NEW YORK—Bliss Gouverneur & Associates, which specializes in public relations for financial and professional services clients, has added three companies to its roster. The additions are New York Life Investment Management; Investor Select Advisors, a four-year old hedge fund; and The Beanstalk Group, a brand licensing and promotional merchandise company.
LONDON—Burson-Marsteller is making a series of changes in its U.K. social responsibility practice following the appointment of Richard Aylard as corporate social responsibility director for Thames Water, a B-M client. Aylard will continue as a non-executive director at B-M, while Nick Bent, a five-year veteran of the firm, becomes head of the CSR unit. The unit will also be strengthened by the transfer of Jordana Friedman, a veteran of the London office of the Council on Economic Priorities, back to London from her position at B-M New York.
ARDMORE, PA—Public and investor relations firm Gregory FCA Communications has signed eight new accounts in the past two months. They include: Progress Financial Corporation, a unitary thrift holding company; Corporate Financial Services, one of the largest regional offices of Guardian Life; Appligent, a leading provider of PDF-related software; E-Duction, which offers a voluntary employee benefit program that links employee purchasing to interest-free payroll deduction; Matthew Fox, a best selling San Francisco-based author and theologian; The Greater Philadelphia Venture Group, one of the region’s leading venture capital organizations; NRoute Communications, a provider of wireless communications and entertainment media services to the transportation industry; and Wipss Products, developer and marketer of Brain-Pad, an oral appliance that reduces the chance of concussions for athletes.
PARSIPPANY—Rachel Staley has been named manager of corporate communications at CommonHealth, the WPP unit dedicated to healthcare marketing and communications. Staley will be responsible for writing and disseminating press releases, planning corporate events, overseeing the unit’s website, and managing ad campaigns. Prior to joining CommonHealth, Staley was a public relations account executive with DKB & Partners.
AUSTIN—The Austin office of Porter Novelli has signed traq-wireless, a locally-based provider of enterprise wireless management solutions, as a new client. Porter Novelli will handle communications planning and media and analyst relations for the company.
CHICAGO—Kurman Communications has hired Karen Blair as account supervisor and the director of production services. Her previous experience includes positions with Hill & Knowlton, Towers Productions, The Oprah Winfrey Show, and the Chicago Tribune.
MARLBORO, NJ—Springboard Public Relations, a specialist in technology public relations, has been selected by Warp Solutions to develop a strategic marketing communications campaign to launch the company’s Warp 2063 Application Pre-processor.
KNOXVILLE—Kevin Schader has joined the Dallas office of Ackermann PR as an account manager. Formerly with Dallas-based Gleason Calise & Associates, Schader has 14 years of high-tech and corporate experience.