News in Brief (September 7, 2004)
Charting the future of public relations
Holmes Report

News in Brief (September 7, 2004)

The American Diabetes Association has named James Schlicht as its new chief government affairs & advocacy officer.

Paul Holmes

ALEXANDRIA, VA—The American Diabetes Association has named James Schlicht as its new chief government affairs & advocacy officer. In his newly created position, Schlicht will be part of the Association’s “cabinet,” which is comprised of five other chief staff officer positions and the CEO. He will guide healthcare policy formulation, developing plans to improve insurance coverage and healthcare for people with diabetes, end discrimination against those with diabetes, and increase federal funding for diabetes research and prevention.

BOSTON—The University of Michigan Business School’s Samuel Zell and Robert H. Lurie Institute for Entrepreneurial Studies, a leading university-based center for entrepreneurial studies, has selected FitzGerald Communications as its public relations agency of record. The account will be managed out of the agency’s Boston office.

BRISTOL, RI—MMC, a business-to-business public relations, marketing, and media relations agency, announces the launch of Strategius, a new communications service. The concept is the brainchild of MMC owner and president Michael Martel, and will provide higher-level strategic communications targeted to a globally competitive audience.
WILMINGTON, DE—AstraZeneca has appointed two new vice presidents in its U.S. government, policy and managed markets group. Richard Buckley is named vice president, federal government affairs and Robert Perkins is named, vice president, public policy. Buckley comes to AstraZeneca from Eli Lilly and Company, where he was a director of federal government affairs. Prior to joining Lilly, Buckley served as legislative counsel at PhRMA. Perkins most recently served as executive director of Together Rx, a prescription drug savings program for medicare beneficiaries, offered by seven major pharmaceutical companies.

CHICAGO—Weber Shandwick has hired Michael Schiferl as senior vice president and director of media relations in its Chicago office. Schiferl will work with the consumer teams in the Chicago and New York offices and will focus initially on Weber Shandwick clients in the food, household products and pharmaceutical categories. Schiferl joins Weber Shandwick after a six-year stint at Edelman, where he last served as deputy general manager, diversified services and director, U.S. media services.

INDIANAPOLIS, IN—Shank Public Relations Counselors has been selected to provide community relations, public relations counseling, and management consulting to Wal-Mart in Indiana. Wal-Mart employs more than 36,166 associates in Indiana and contributed $5.8 million to Indiana community organizations last year. The company has 106 stores and facilities in the state.

VANCOUVER, WA—The Nautilus Group, a leading manufacturer of health and fitness products, has named Ron Arp as senior vice president, corporate communications. Arp was senior vice president and general manager of the Portland, Ore., office of international public relations firm Fleishman-Hillard. He spent 16 years with Fleishman. Earlier in his career, he was a radio news broadcaster in Nebraska and the Pacific Northwest, and directed communications for a beef organization.

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