News in Brief (September 8)
Charting the future of public relations
Holmes Report

News in Brief (September 8)

Wyeth has named Jessica Leigh Stoltenberg to the position of vice president, corporate communications. She will report to Marily Rhudy, vice president of public affairs.

Paul Holmes

MADISON, NJ—Wyeth has named Jessica Leigh Stoltenberg to the position of vice president, corporate communications. She will report to Marily Rhudy, vice president of public affairs. Stoltenberg comes to Wyeth from Medtronic, where she served as vice president, global public and media relations since 1999 and director of corporate communications since 1996. Prior to joining Medtronic, she worked for Tunheim Santrizos Public Relations in Minneapolis.

WASHINGTON, D.C.— Manugistics, a leading global provider of supply and demand chain management solutions, has selected Edelman as its agency of record following a competitive review.  The PR team will be responsible for implementing a marketing communications program highlighting Manugistics’ software and services and the firm’s leadership in key markets such as consumer packaged goods and retail, government, manufacturing, aerospace and defense.  Edelman will also support Manugistics’ signature industry conference enVISION2003.

COLUMBUS, OH—Ohio-based advertising agency Fahlgren has announced a new brand structure after completing its acquisition of Lord Sullivan & Yoder advertising and public relations. The new company will include three primary business units, subsidiaries, and management teams: Fahlgren, offering advertising, digital communications, and direct marketing services, led by president and chief creative officer John Stertz; Fahlgren Mortine, offering public relations and investor relations and  led by Neil Mortine, formerly president of LSY Public Relations; and Fahlgren Max, offering programs to help clients maximize retail sales through advertising, promotion, and field marketing programs.

NEW YORK—Fleishman-Hillard has hired Stacey Podber and Maria Dottori in its New York media services group. Podber joins as a vice president, having served as a staff producer for the Orbis Broadcast Group, where she produced healthcare- and consumer-focused satellite media tours, video news releases and other video projects. Dottori joins as a senior consulting producer. She has focused on medical, lifestyle and business journalism both in print and broadcast for the past 10 years, and worked for Fox News Channel and Network News Service.

SAN FRANCISCO—Financial Dynamics has been retained by Los Angeles-based Maguire Properties for an integrated business communications program, including investor and corporate media relations activities.  Maguire, a real estate investment trust, raised approximately $722 million in its IPO in June and joins a growing roster of real estate clients at FD. The Maguire account team will be headed out of the firm’s San Francisco office, led by managing director Ron Heckmann, and will tap additional resources across the FD Network.

NEW YORK—5W Public Relations has acquired boutique fashion, lifestyle and entertainment public relations agency IndustreePR. Industree founder Tracy Nguyen joins 5W as director of fashion and lifestyle. Nguyen will handle all aspects of day-to-day press relations for clients, in addition to producing special events that include fashion shows, openings, launches, premieres, benefits, and VIP red carpet events. 

MINNEAPOLIS—Kelly Worner has joined the fledgling Chicago office of Carmichael Lynch Spong as senior counselor. She joins from David Grossman & Associates, and has corporate experience as senior manager of internal communications for McDonald’s. At CLS, she will work with Chicago office general manager Jim Heininger and will serve clients such as American Standard and Amana.

LOS ANGELES—Investor relations and strategic communications firm CCG has named David Nufer to head up the agency’s business development initiatives. Nufer began his career with assignments as a product manager at Quaker Oats, an account supervisor at the Leo Burnett advertising agency, and then as a strategy and marketing consultant with McKinsey & Co. He was vice president of marketing for Firemans’ Fund Personal Insurance at the time of its IPO from American Express and held several positions at McKesson Water Products before becoming president of the consultancy firm Ascend Group and chief marketing executive for AeroVironment, a privately held technology design and manufacturing company.

JACKSONVILLE—St. John & Partners Advertising & Public Relations has joined the Magnet Global Network, affiliating with 40 other independent advertising agencies in North and South America, Europe, Asia and the Pacific Rim. St. John & Partners is the only Magnet agency in Florida. Founded in 1946, Magnet shares resources and experience among its member agencies, which work together to provide an easily accessible network of information and financial skills used to enhance client service, to grow, and to raise the standards of work and service of the advertising agency business.  

MCLEAN—Wilson Research Strategies, the research subsidiary of public affairs firm Qorvis, has hired Adam Weinstein as a senior vice president.  With over 15 years of market research experience, Weinstein will work with clients to strategize and define key objectives and ensure cost-effective, cutting edge project management. Weinstein joins WRS from Woelfel Research, where he was vice president of sales.

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