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Next 15 Reveals 'Strong Position' In Trading Update
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Next 15 Reveals 'Strong Position' In Trading Update

Growth is being driven by North America, meanwhile Europe is gaining ground following recent investments.

Holmes Report

Next 15 Reveals 'Strong Position' In Trading Update

LONDON —  Next 15 is reporting a "positive" start to its new financial year and expects to deliver earning expectations for the year ending January 2016.  

In April, Next 15 revealed revenue was up 6.1% in 2014 — driven largely by strong US growth. This has extended into its current fiscal year in which sustained growth from North America continues to be credited for its optimistic forecast.

"The period has also seen sustained margin improvement in the UK and Asia as the Group’s work to simplify its non-US operations progresses," Next 15 issued in a statement. Last year, the holding group consolidated its AsiaPac — and some mainland Europe — operations under the Text100 brand. 

The trading statement also noted that recent acquisitions of Animl, Encore and Morar in the UK "are making a growing contribution." Earlier this month, Next 15 announced it had acquired the brand-marketing agency, IncrediBull, which will become a part of Text100 next year. The firm also plans for its analytics business run by former Bite CEO Clive Armitage — Agent3 — to enter the US market this year.

Across its agencies, Next 15 has added new business from Google, Unilever and Carnival Cruise Lines. Next 15's agency portfolio includes: Text100, the OutCast Agency, M Booth, Bite, the Blueshirt Group, 463 Communications and Beyond, among others. 

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