LONDON—Bite CommunicaCtions and Inferno Communications, both wholly-owned companies of Next Fifteen Communications Group, will merge on 1 May 2009. The merger is designed to accelerate Bite’s growth and further enhance its position in the U.K. market.
“The merger was conceived as a decisive response to these rapidly changing times,” says Clive Armitage, CEO of Bite. “Agencies must be dynamic, agile and prepared to make big decisions. With communications at the heart of every brand’s development, there is a huge opportunity for PR agencies to become centers of strategic consultancy excellence. Add to this the developments in social media and the resultant requirement for human and interactive dialogue and it becomes clear that the right PR agency will be incredibly well positioned now and in the future.”
Grant Currie, Inferno’s founder and managing director, will assume a position on the global board of Bite reporting directly to the CEO. He will be responsible for the continued development of Inferno’s major clients, as well as providing strategic services to Bite’s global client base. Paul Mackender will take on the role of deputy managing director for Bite in the EMEA region, and will focus on developing the EMEA business supporting Kath Pooley, Bite’s managing director for EMEA.
Founded in 1995 as a spin off from global technology public relations powerhouse Text 100, Bite has close to 200 professionals working in offices in London, San Francisco, New York, Toronto, LA, Hong Kong, Beijing and Stockholm and continues to focus on the technology industry, with clients including Apple, Facebook, Sun Microsystems and Getty Images. Inferno was launched in 2003 to work with Microsoft, and had about 35 people in its London office.
It is anticipated that the majority of Inferno’s clients will transfer into Bite as part of the merger.