NEW YORK, May 18—Burson-Marsteller has hired Jordana Friedman, a veteran of several non-governmental advocacy organizations, as a director in its U.S. corporate and financial practice. She joins B-M from the Council on Economic Priorities, a U.S.-based corporate social responsibility research organization, where she served as director of the London office.
Previously, Friedman was director of the London office of Cultural Survival, a human rights organization, and consultant to Minority Rights Group.
According to recently appointed corporate practice leader Judi Mackey, “NGOs have grown in their sophistication and influence, and bridge-building between them and our corporate clients is critical. Jordana’s deep, relevant experience, supported by Burson-Marsteller’s propriety research, will be a great asset to corporations who are navigating the path to social responsibility.”