NEW YORK--Three months after taking over as chief executive at Burson-Marsteller, Thomas Nides has announced a series of senior personnel changes, designed to encourage more aggressive growth, particularly in the European market.
Among the key moves, Ken Rietz will become vice chairman and CEO of the U.S. firm, a position that has been open since the departure of Chet Burchett a year ago; Carlos Lareau will become chief operating officer; Heidi Sinclair will become co-CEO of Europe, alongside Per Heggenes; and Richard Mintz will lead the firm¡¦s new business development efforts.
Said Nides in a memo to staff, ¡§Growth is a top priority for me and for all of us. Growth is good. It creates more opportunities for our people¡Xfor new and challenging assignments, for their career development and, not unimportantly, for their rewards. It allows us to deepen and expand our client offerings.
¡§To deliver growth, we have to be aggressive about cultivating major new client relationships, while supporting our client leaders¡¦ ongoing efforts to deepen the relationships they are responsible for today. In particular, we must focus special attention on the profitable growth of Europe.¡¨
Addressing Lareau¡¦s promotion, Nides said he was ¡§particularly pleased that this key leadership role will be assumed by someone outside the U.S., to publicly demonstrate the global nature of our firm.¡¨ One of Lareau¡¦s responsibilities will be to develop a strategic approach to potential acquisitions and manage the firm¡¦s affiliates.
Sinclair, who was global technology chair¡Xa role being taken over by Jennifer Graham¡Xwill take over from Lareau in Europe, based in Spain and working alongside Heggenes.
In additional moves:
„X Gavin Grant is named chairman of Burson-Marsteller U.K.;
„X Pat Ford becomes global corporate/financial practice chair and joins the executive board;
„X Deborah Bowker succeeds Ford as chair of the U.S. corporate/financial practice;
„X Fred Hawrysh will have sole leadership of the firm¡¦s KCR (key client relationship) initiative in his role as director, client service;
„X Leslie Gaines-Ross will assume leadership of B-M¡¦s knowledge and research centers, company intranet and website development while continuing as chief knowledge and research officer;
„X Jennifer Norton will drive corporate marketing outreach and brand management for the firm as director of corporate and brand marketing.