REDMOND, WA—Simon Sproule, a senior public relations professional whose career has been spent primarily in the automotive sector, has been named corporate vice president of corporate communications for Microsoft.
Sproule will report directly to Mich Mathews, senior vice president of Microsoft’s central marketing group and will be responsible for defining and managing Microsoft’s communications strategies worldwide, including planning and execution, public affairs, media relations, executive communications, employee communications, and global agency management.
“As a company that believes in the power of word of mouth, we’re delighted to bring in someone with Simon’s marketing and PR prowess,” said Mathews. “Simon is a world-class communications leader with the smarts and leadership to help us take our communications to the next level.”
For the last five years, Sproule has served as the corporate vice president of global communications at Nissan Motor Co., where he was responsible for corporate communications, corporate social responsibility, product introductions, brand communications and internal communications. Most recently, he was based in Japan and led the rebuilding of the company’s communications function, including the integration of CSR and brand communications within the same group.
Before joining Nissan, Sproule was with Ford Motor Co., where he held a variety of leadership positions, most recently as vice president of communications for Aston Martin, Jaguar and Land Rover North America.
Sproule replaces Larry Cohen, who left Microsoft to work as chief of staff to company founder and former chief executive Bill Gates.