Holmes Report 09 May 2011 // 11:00PM GMT
2011 GOLD SABRE AWARD WINNERS
BUSINESS-TO-BUSINESS MARKETING
Creative Suite 5 Launch: Adobe Bites Back After Apple Clash
Adobe Systems with Edelman
CONSUMER MARKETING (EXISTING PRODUCT)
Most Honest City in America
Honest Tea with SS+K and Formula PR
CONSUMER MARKETING (NEW PRODUCT)
The Stoop Life Movement
Absolut Vodka with Ketchum
INTEGRATED MARKETING
Small Business Saturday
American Express OPEN with M Booth & Associates
CORPORATE IMAGE
An American Comeback Story: Resurgent Brands and Great Products Tell the Story of the New GM
General Motors with Weber Shandwick
EMPLOYEE COMMUNICATIONS
Fuel Smart: American Airlines Employees Make a Difference
American Airlines with Weber Shandwick
EXECUTIVE LEADERSHIP
Rolling Thunder
Tata Consultancy Services
FINANCIAL COMMUNICATIONS
From Obscurity to Outstanding
Hawaiian Airlines with Burson-Marsteller
CAUSE-RELATED MARKETING
The Downy Touch of Comfort Program
Procter & Gamble with DeVries Public Relations
COMMUNITY RELATIONS
Partners in Preservation Seattle
National Trust for Historic Preservation and American Express with Nyhus Communications
CORPORATE SOCIAL RESPONSIBILITY
FedEx Sea Turtle Rescue – From Shell to Shining Sea
FedEx with Ketchum
PUBLIC EDUCATION
The Friends of Gaile Owens Campaign
Office of the Federal Public Defender with McNeely Pigott & Fox
CRISIS MANAGEMENT
Bomb Threat Response: American Airlines Tweets with Passengers Aboard Flight AA24
American Airlines with Weber Shandwick
ISSUES MANAGEMENT
Creating a Lifeline for LGBT Health Center
Howard Brown Health Center with Public Communications
PUBLIC AFFAIRS
Resurrecting the RES
Iberdrola Renewables with The Glover Park Group
CORPORATE MEDIA RELATIONS
A Boss Saves Job...Becomes Community Hero
Navistar International Corporation
PRODUCT MEDIA RELATIONS (CONSUMER MEDIA)
Launching Virgin America to New, International Heights
Virgin America with Ogilvy Public Relations Worldwide
PRODUCT MEDIA RELATIONS (TRADE MEDIA)
eStar: Plugging in to New Trucking Technology
Navistar with Ketchum
DIGITAL CAMPAIGN
An Increasingly Social Pfizer
Pfizer
BLOGGER OUTREACH
Random Acts of Zhu
Cepia with Zeno Group
SOCIAL MEDIA/SOCIAL NETWORKING CAMPAIGN
Pepsi Refresh Project
PepsiCo with Edelman and Weber Shandwick
PUBLICITY STUNT
Philips Norelco: Deforest Yourself, Reforest the World
Philips with OneVoice
SPECIAL EVENT (SINGLE EVENT)
Pepto-Bismol Takes a Bite Out of Summer
Procter & Gamble with MSLGroup
SPECIAL EVENT (ONGOING)
The Regal Remix: Flipping the Script to Reach a Younger Prospect
Buick with Cohn & Wolfe
SPONSORSHIP
P&G Sponsors the Vancouver 2010 U.S. Olympic & Paralympic Teams
Procter & Gamble with Taylor Global
TRADE SHOW
Putting Ford Innovation Into the Consumer Electronics Spotlight
Ford Motor Company with WPP
MARKETING TO MEN
Gillette Fusion ProGlide Launch: Turning Skeptics Into Believers
Gillette with Porter Novelli
MARKETING TO WOMEN
Poise: Leveraging Laughs and Leaks
Poise, Kimberly-Clark Corporation with Marina Maher Communications
MARKETING TO YOUTH
U by Kotex: Feminine Care with a Bold New Attitude
U by Kotex with Marina Maher Communications
MULTICULTURAL MARKETING
Malaysia Kitchen for the World 2010
Malaysia Trade Commission with RF | Binder Partners
CANADIAN CAMPAIGN
Best Buy Best in Class Fund
Best Buy Canada with Weber Shandwick
LATIN AMERICAN CAMPAIGN
Launch of "The John Walker"
Diageo with Ideazeit, Inc.
MULTI-COUNTRY PROGRAM
Step Aside California and New York. It's Georgia on Their Mind
Georgia Department of Economic Development with GolinHarris
GLOBAL PROGRAM
Coca-Cola's Expedition 206: 365 Days, 206 Countries, 1 Mission
The Coca-Cola Company with Fast Horse
2011 SILVER SABRE AWARD WINNERS
AUTOMOTIVE
Nissan LEAF: Shifting to Zero Emissions
Nissan North America with Zócalo Group
FASHION AND BEAUTY
Tom's of Maine Wicked Fresh! Wednesday Chat Series
Tom's of Maine with Cohn & Wolfe
FOOD AND BEVERAGE
Bar Insurance & Butterfinger Defense League
Nestle USA Butterfinger with GolinHarris
HOUSEHOLD PRODUCTS
The Cottonelle Great Debate
Kimberly Clark, Cottonelle Brand with Ketchum
CONSUMER PRODUCTS
After 125 Careers, Barbie Gets Her Geek On
Mattel with Ketchum
ENTERTAINMENT
Kids Drive Headline to Inspire STEM Action
Time Warner Cable with Edelman
FINANCIAL SERVICES
PNC's Growth Shines During Dark Economic Days
PNC Financial Services Group, Inc.
FOOD SERVICES
America Runs on Dunkin'
Dunkin' Donuts with RF | Binder Partners
RETAILERS
Katrina: 50 for Five
Sears with Euro RSCG Worldwide PR
TRAVEL AND TOURISM
Tourism Crisis Management: Gulf Oil Spill
VisitFlorida with Ketchum
BUSINESS SERVICES
Becoming a Small Business Champion
Intuit with Access Communications
INDUSTRIAL AND MANUFACTURING
Panasonic Solutions Company and Toughbook 31 Launch
Panasonic Solutions Company with Cohn & Wolfe
PROFESSIONAL SERVICE FIRMS
Leadership and Expertise During the Financial Crisis
Deloitte Banking with Hill & Knowlton
REAL ESTATE AND CONSTRUCTION
Building Thought-Leadership for a Leading Architecture Firm
Perkins & Will with Weber Shandwick
CONSUMER ELECTRONICS
Kinect for Xbox 360 Launch
Microsoft with Edelman
TECHNOLOGY: HARDWARE
The Cow Powered Datacenter
Hewlett-Packard with Bite Communications
TECHNOLOGY: SOFTWARE AND SERVICES
MimioConnect: Teacher's Pet 2.0
Dymo/Mimio ITT with Ketchum
TELECOMMUNICATIONS
"No More Ties for Dad" Campaign
T-Mobile with Zeno Group
WEB-BASED BUSINESS
A Fresh Approach to Ecommerce
Quidsi with LaunchSquad
CONSUMER HEALTH
Goodbye Walkathon, Hello Zumbathon! - Zumba Fitness' Party in Pink Program
Zumba Fitness with rbb Public Relations
HEALTHCARE PROVIDERS
What's In Your Genes?
Medco Health Solutions with Coyne Public Relations
MEDICAL DEVICES
Implanting the Mobile Bearing Hip in America
Stryker Orthopaedics with Kwittken & Company
PHARMACEUTICAL: RX
Diabetes Restaurant Month
Merck with GCI Health
ASSOCIATIONS
Saving Lives and Setting a National Example for Quality Healthcare: the Florida Surgical Care Initiative
The American College of Surgeons and the Florida Hospital Association with Weber Shandwick
EDUCATIONAL AND CULTURAL INSTITUTIONS
Museum of Science & Industry Seeks Roommate
Museum of Science and Industry with Public Communications Inc.
GOVERNMENT AGENCIES
Discover Ohio Deals
Ohio Tourism Division with Fahlgren Mortine PR
NOT-FOR-PROFIT ORGANIZATIONS
Live On. Ride On.
Lifeline of Ohio with Fahlgren Mortine PR
2011 SABRE AWARD BEST IN SHOW
BEST PR PROGRAM OF THE YEAR
Pepsi Refresh Project
PepsiCo with Edelman and Weber Shandwick