BOSTON—Invest Northern Ireland, the economic development agency dedicated to attracting foreign investment to Northern Ireland, has selected CooperKatz & Company as its U.S. marketing and public relations firm after evaluating multiple competing companies as part of a public RFP process.
Invest NI is promoting Northern Ireland as a fast-growing, competitive, knowledge-based economy and an ideal location for international companies that wish to establish operations in the region. It has U.S. offices in Boston, Atlanta, Chicago, San Jose and Washington, D.C.
CooperKatz will be responsible for designing and executing an integrated marketing campaign that includes public relations, events, advertising placement and direct communication. Special emphasis will focus on the technology, financial services, biotechnology and call center industries.
“We selected CooperKatz because of its team’s strong credentials, industry knowledge and understanding of our business objectives,” said Larry Buchsbaum, marketing manager, Invest NI. “We were also impressed with their strategic initiatives for similar clients.”