CINCINNATI—Northlich has launched a new corporate sustainability practice to help clients create, communicate and manage the potential opportunities and pitfalls of socially and environmentally responsible programs. The practice offers consultation from experts in communications, issues management, corporate responsibility and operations to provide specific perspective on sustainability and corporate responsibility issues.
"Organizations committed to visible sustainability and corporate responsibility practices attract better employees, stimulate innovation and build stronger brand relationships with their customers," says Rick Miller, president of Northlich Public Relations. "Companies are under increasing pressure to respond to social concerns and partner with advocacy groups, which creates both opportunities and risks."
The new practice works with clients to ensure that their core values are closely aligned with management practices, operations and across the supply chain, and then accurately conveyed to stakeholders. Drawing on Northlich’s proprietary Sustainability Assessment, companies can improve their sustainability and corporate responsibility programs, and guard against making claims not supported by their operating practices.
The practice’s leadership team includes George Carpenter, an international sustainability expert and the former director of corporate sustainable development at Procter & Gamble; William Dobson, who spent 29 years with P&G, most recently as VP-external relations; Jon Entine, a Fox Business Channel contributor, senior editor of NGOWatch.com, and columnist for Ethical Corporation; Rick Miller, Northlich’s president of public relations; and Lynn Hailey, vice president, public relations.