BOSTON—Former utilities industry public relations executive Carl Gustin has been named president and chief operating officer of Boston public relations firm Clarke & Company. Gustin, who retired as a senior vice president of NSTAR two years ago, has since been acting as consultant to several Clarke & Company clients.
According to agency chairman and CEO Terry Clarke, “This is a period of transition for Clarke & Company. As the economy recovers, there will be significant opportunities for the agency to grow while providing even better service to our existing clients. Public relations is taking on a bigger role in the communications mix as companies scale back advertising and cope with issues affecting corporate reputation, such as business ethics and social responsibility. We plan to be among those agencies that adapt well to these changes.”
Before joining Boston Edison Company, now part of NSTAR, in 1980 Gustin worked for several federal government agencies, including the U.S. Department of Energy where he was director of press services. He has extensive experience in media relations, community relations, public affairs, advertising and employee communications, and as a speechwriter.
Clarke & Company serves clients in the consumer, energy, healthcare, technology, government and homeland security. Last year, it merged with Jackson & Company, another public relations firm with a strong consumer practice dating back more than 20 years.