Nuclear industry "secret" PR strategy: neither sec
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Nuclear industry "secret" PR strategy: neither sec

Paul Holmes

A predictable post-tsunami story at the FAIR (Fairness & Accuracy in Reporting) website examines the nuclear industry’s “secret PR strategy.” According to the article, “One reason so many news articles and opinion pieces support nuclear technology is the massive public relations effort backed by both the nuclear industry, and state and local governments.” The article details a pretty standard risk communications strategy: utilizing pro-nuclear scientists, inviting reports to visit facilities to enhance familiarity and favorability. The main question is why the strategy is so secret: as detailed by FAIR, there’s nothing remotely sinister about it.
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