Nurse Midwives Group Selects Jones Public Affairs
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Nurse Midwives Group Selects Jones Public Affairs

The American College of Nurse-Midwives has retained Jones Public Affairs, a healthcare public affairs agency in Washington, D.C., as its public relations agency of record.

Paul Holmes

SILVER SPRING, MDThe American College of Nurse-Midwives has retained Jones Public Affairs, a healthcare public affairs agency in Washington, D.C., as its public relations agency of record. The agency will focus on enhancing awareness of the quality care provided by certified nurse-midwives and certified midwives.

 

“Lack of consumer knowledge is the greatest barrier to acceptance and growth of our profession,” says ACNM Foundation president Carolyn Gegor. “At this time when healthcare reform is so seriously needed, midwives must be part of the solution and the public must know the scope and benefits of our service.”

 

Executive director Lorrie Kline Kaplan said Jones had “demonstrated a strong understanding of midwifery, a passion for women’s health and a solid strategy for how public relations can meet our needs.” The firm will provide ACNM a variety of services, including message development, expert positioning and traditional media, blogger and online community outreach. 

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