NEW YORK—Bob Zito, a veteran of senior communications positions at Sony, the New York Stock Exchange and Bristol-Myers Squibb, has launched a new strategic communications consultancy. Zito Partners will help clients build, energize and defend their brands, offering services ranging from marketing communications to government relations to investor relations, as well as digital and social media expertise.
Zito was most recently chief communications officer at Bristol Myers-Squibb, responsible for rebranding the company as it downsized and evolved into a pure biopharmaceutical company. Earlier, he was head of communications at NYSE, where he was best known for creating the opening and closing bell ceremonies. Earlier he was corporate vice president at Sony.
Dick Grasso, former chairman of the New York Stock Exchange, and Joe Grano, former chairman of UBS Financial Services and current chairman and CEO of Centurion Holdings are the first members of the company’s board of advisors, and Karina Correa-Murray, a former director at New York public relations firm Topping Media, has joined as partner, bringing expertise in new media and multicultural marketing.
The firm has also formed partnerships with several other communications firms and professionals, including former BMS marketing executive Tom Chetrick, New Jersey public affairs and marketing communications firm CN Communications, crisis management expert Jim Esposito; event management agency First Protocol; and strategic branding consultancy Straightline.