WILMINGTON, DE—Barclaycard US, the payments business of Barclays in the United States, has selected O’Malley Hansen Communications as its public relations agency of record. OHC is providing support for strategic communications, integrated marketing, traditional media relations, digital/social media relations, influencer outreach and issues management assistance.
The agency will be working in partnership with many of Barclaycard’s 60 co-branded credit card partners as well as supporting Barclaycard-branded cards, including: Barclaycard Arrival, a best-in-class travel card that rewards cardmembers and non-cardmembers with miles for content in its virtual travel community, and Barclaycard Ring, the first crowd-sourced credit card designed and built by community members.
“Our review process worked to identify an agency which brought a strategic understanding of consumer behavior, a track record of reaching select audiences with unique approaches and an ability to work seamlessly with multiple internal teams and marketing partners,” says Peggy Maher, chief marketing officer Barclaycard US. “O’Malley Hansen clearly demonstrated a mix of big thinking, strategic counsel and measureable success, as well as an understanding of our business.”
OHC’s first project was on behalf of NFL Extra Points, the credit card for NFL fans to earn rewards, and spokesperson Indianapolis Colts placekicker and four-time Super Bowl champion Adam Vinatieri.