NEW YORK—Edelman has appointed Michael Slaby as executive vice president and global chair of the firm’s digital practice. Slaby most recently led communications and technology strategy for venture capital firm TomorrowVentures as its chief technology strategist and also served as a technology and new media advisor to the Obama administration.
Before joining TomorrowVentures, Slaby was technology director for the Obama Presidential transition team, where he led operational and long-term planning for technology including web strategy and utilization, data integration opportunities, infrastructure review, and cybersecurity standards and initiatives. Prior to that, he served as chief technology officer for “Obama for America,” where he led the technical strategy and execution for multiple web platforms, data integration, systems and architecture scaling for the general election. He also served as deputy new media director for the campaign, where he was responsible for strategy execution for all web, online fundraising, online organizing, video, text messaging, social media, and design.
At Edelman, Slaby has assumed responsibilities for the digital practice previously held by Rick Murray, who was recently appointed president of Edelman Chicago, the firm’s co-headquarters. Slaby will be based in Chicago and will report to Nancy Ruscheinski, president and chief operating officer, Edelman U.S.
Slaby will be responsible for identifying and scaling digital best practices—including process, products, tools, technology, and measurement and analytics—while developing intellectual property, brokering cross-region solutions and deploying digital talent and resources around the network.
Prior to the Obama campaign, Slaby spent several years working in multimedia and web design as well as application and platform development with a series of startups. He has also served as a communications and technology advisory to multiple non-profit organizations including Livestrong, Citizen Effect and Jumo, and currently sits on the Board of Directors for the latter two.