NEW YORK—Digital communications expert B.L. Ochman is joining Burson-Marsteller's Proof Digital Media unit as a social media strategist. Ochman, who has been advising corporations on social media strategy since 1995, will report to Proof Digital CEO Jay Leveton and be tasked with helping Burson develop its leadership in the digital arena.
She started writing her whatsnextblog.com blog—one of the most prominent in the industry—in 1995. Her company, whatsnextonline.com has coached corporations on social media strategy, and developed dynamic social media integration programs for Fortune 500 clients including IBM, McGraw-Hill, American Greetings, Ford Motors, Simon & Schuster, and Meijer.
Ochman recently was cited as one of 25 of The Most Powerful and Influential Women in Social Media 2009 by the Immediate Influence Blog. She also contributes to AdAge Digital Next Blog, Digiday Social, Businessweek Online, Social Media Today, and others.