NEW YORK—Zeno Group, the Edelman subsidiary that has established itself as one of the largest independent public relations firms in the U.S., has named Paul Oestreicher as managing director of its office in New York City and head of the firm’s healthcare practice. Oestreicher was most recently head of the U.S. healthcare practice for Hill & Knowlton.
According to Jerry Epstein, president and chief executive Office of Zeno Group, Oestreicher’s “clinical and communications skills, combined with his corporate and consulting experience, make him the ideal choice to continue to build our growing global health care practice.” He will also be charged with expanding the firm’s consumer and corporate practices in New York.
Oestreicher launched or repositioned over 40 products, including CNS, cardiovascular, metabolic, gastrointestinal, ophthalmic, HIV/AIDS and oncology, as well as a diverse array of consumer health, diagnostic and food/nutrition products and has worked in internal corporate roles and external consulting roles for a number of firms.
He started as a scientist in the Gastrointestinal Pharmacology group at Wyeth Laboratories and then went to work for Hoffmann-La Roche in clinical research and development and later public policy and communications. He was vice president of strategic marketing and communications at Genaissance Pharmaceuticals and vice president of communications for North America at Sanofi-Synthelabo, while his agency experience includes positions at Medicus PR, Edelman Healthcare, and DeVries Public Relations.