LONDON—Matthew Anderson, who was chief executive of international operations for Ogilvy Public Relations Worldwide, has been named group director of communications and British cable company BSkyB, replacing Julian Eccles and taking responsibility for public affairs as well as Eccles role, which encompassed corporate and internal communications, publicity and corporate social responsibility.
He will be replaced on an interim basis by Steve Dahllof, currently the firm’s global head of strategy and planning.
Anderson will report to BSkyB chief executive James Murdoch, son of Rupert Murdoch. BSkyB is part of Murdoch’s News Corporation.
“Matthew is not only a talented and insightful communications executive, but also an accomplished leader who makes sure that creative thinking and communications strategies are effectively implemented,” James Murdoch said in a statement.
Anderson was named chief executive of Ogilvy EMEA and Asia-Pacific operations last year, had previously led the firm’s Asia-Pacific network, growing its operations in China and Australia and building what is now one of the stronger PR operations in the region. After adding the firm’s EMEA region to his responsibilities, Anderson expanded the firm’s network to include Russia and the Middle East and added affiliates in Germany and Italy.
According to Ogilvy chief executive Marcia Silverman, “The momentum of each region is assured. In EMEA, we have a strong network of offices and office leaders who work together across borders, practices and clients. Our high level of client service, thought leadership and creativity will continue.”
Dahllof will work with Ash Coleman-Smith, hired last year in a senior U.K. role, to drive business development for the region.