WASHINGTON, D.C.—The Washington office of Ogilvy Public Relations Worldwide has been chosen by the National Crop Insurance Services to increase public awareness of the benefits that are derived from a strong and viable federal crop insurance program.
“Affordable crop insurance is absolutely essential to America's agricultural economy,” says NCIS president Robert Parkerson. “NCIS is committed to showing the American public the benefits of the federal program and how this private-public partnership provides financial security to farmers all across the country. We are growingly concerned that misconceptions about the program are being advanced as interest groups compete for federal funding and we are confident that Ogilvy PR can help us achieve our goals.”
Over the next year, Ogilvy PR will help NCIS with messaging and a targeted advocacy program that will reach decision makers and the public at large. The campaign will be designed to dispel myths about the program, as well as increase general knowledge of the benefits the program provides for America's farmers.