Ogilvy's Digital Influence Practice Deploys Radian6
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Ogilvy's Digital Influence Practice Deploys Radian6

360 Digital Influence, Ogilvy Public Relations’ global social media and word of mouth practice, has deployed Radian6 as the consumer generated media listening tool.

Paul Holmes

WASHINGTON, D.C.—360  Digital Influence, Ogilvy Public Relations’ global social media and word of mouth practice, has deployed Radian6 as the consumer generated media listening tool. Radian6’s social media monitoring platform gathers real-time-as-discovered information from across the social web, including blogs, video sharing sites, boards and forums including LinkedIn Answers, and emerging media such as FriendFeed and Twitter.

 

“We need a day-to-day listening tool that looks across platforms and the social web, in multiple markets, sees the largest universe of consumer-generated content and conversations and lets our Digital Influence Strategists work fast,” says John Bell, managing director for the 360° Digital Influence group. “We worked with Radian6 over the past year to deploy their tool to our complete global team.”

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