Ogilvy's Nathan Friedman Departs After 16 Years
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Ogilvy's Nathan Friedman Departs After 16 Years

Friedman was named regional director of Ogilvy West in 2013 after holding several other leadership positions at the firm.

Aarti Shah

Ogilvy's Nathan Friedman Departs After 16 Years

SAN FRANCISCO — Nathan Friedman, considered a rising star at Ogilvy PR, resigned from the firm as managing director of Ogilvy West, overseeing operations in Sacramento, San Francisco, Los Angeles and Denver. 

"We are fortunate to have a strong leadership team across the West," a spokesperson for Ogilvy PR told the Holmes Report. "As such, we have no immediate plans to replace him and instead will seek to distribute his responsibilities to our partners in the West." The spokesperson added, the firm's leadership is "assessing our management structure in the West as we speak." 

Friedman had been with Ogilvy PR for 16 years and before taking over as head of the Western region in 2013 was head of its Chicago office and was the North American lead for LG-One, the multi-agency WPP team created for LG Electronics. 

After success running the firm's Chicago office, Friedman was tasked with overseeing the Western region in 2013 amid high employee turnover and the loss of key accounts, BMC Software and Chevron. Among the region's wins since then have been the seven-figure California Energy work and Covered California, among others.  

Since resigning this year, Friedman has relocated to New York and is exploring new opportunities. 


In recent months, many of the large firms have altered their Western region leadership role. MSLGroup hired Curt Kundred (who was formerly Western region leader for FleishmanHillard and Edelman) to lead the region after the post had been vacant for a considerable amount of time, meanwhile Edelman's regional head Cricket Wardein stepped down with no immediate plans to replace her role. FleishmanHillard's Western region president J.J. Carter recently expanded his role to include the Eastern Region (in addition to overseeing Canada and Mexico City). 

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