WASHINGTON, D.C.— The Washington office of Ogilvy Public Relations Worldwide has been awarded six new contracts in its social marketing practice, including the Centers for Disease Control and Prevention, the Federal Trade Commission, the Food & Drug Administration and the National Institutes of Health.
CDC’s Community Health Portal has selected Ogilvy to support a three-phase, 18-month initiative designed to create interactive tools to connect community health practitioners and activists with evidence-based resources that better enable them to promote healthy behaviors and prevent chronic diseases, while its National Center for HIV/AIDS, Viral Hepatitis, STD & TB Prevention has hired the firm to review hepatitis prevention and awareness messages and support the redesign of educational materials. Ogilvy is also working with CDC on this three-year public awareness campaign designed to encourage youth ages 11 to 14 to avoid unhealthy, violent dat¬ing relationships.
The Federal Trade Commission National Do Not Call Registry has chosen Ogilvy for a number of consumer-focused activities including promoting participation in the registry, informing consumers about the need to renew, and providing information to consumers on ways to protect themselves from fraudulent and deceptive telemarketing.
The FDA’s Center for Food Safety & Applied Nutrition retained Ogilvy to help design communications strategies to increase consumer awareness of the potential for food terrorism. And the NIH’s National Eye Institute retained the firm to continue ongoing work on the planning, development, implementation, promotion and evaluation of programs related to the dissemination of NEI research results.