CHICAGO—Ogilvy Public Relations Worldwide has been named PR agency of record by Johnsonville Sausage, the nation’s largest producer of fresh sausage products including brats, Italian sausage and breakfast sausage.
The agency will implement a multi-year campaign that will encourage more Americans to grill brats. Initially, activities will focus on promoting the brat-eating experience, introducing new products and supporting other marketing initiatives that will build the brand in expected and unexpected places.
Says Tom Wolff, marketing director of Johnsonville Sausage, “When we began our search for a PR firm, we knew we needed an agency that would be as passionate about our business as we are, and importantly an agency that could quickly understand the nuances of our brand and how to infuse it into America’s culture. We have found that partner in Ogilvy PR.
“We were impressed by the team’s insights, creativity and strategy.”