“We are enormously proud to have earned the right to support additional CDC and NIH initiatives that are on the frontline of health issues facing America today,” says Tom Beall, director of Ogilvy PR’s global health & medical practice.
Ogilvy’s new work includes:
- CDC’s Cardiovascular Health Branch selected Ogilvy PR to develop a communications campaign to increase public awareness of the signs and symptoms of heart attack among priority populations.
- The firm was awarded a three-year contract by CDC to develop and implement a national advertising campaign to promote the appropriate use of antibiotics.
- The National Center for Injury Prevention and Control within CDC tapped Ogilvy to develop a brand identity in an effort to raise awareness of the center’s work to reduce intentional and unintentional injuries.
- CDC’s Office of Communication selected the firm to apply state-of-the-art media strategies for creating, distributing and documenting CDC public health initiatives.
- The National Center of Environmental Health at CDC awarded Ogilvy a two-year contract to develop and implement comprehensive communications in support of their epidemiological studies.
- NIH’s National Eye Institute selected Ogilvy to provide communications support in conjunction with the release of findings from its Age Related Eye Disease study.
- For the National Institute for Alcohol Abuse and Alcoholism at NIH, the firm is providing communications support for NIAAA’s Leadership to Keep Children Alcohol Free initiative.
- NIH’s National Heart, Lung, and Blood Institute awarded Ogilvy a three-year contract to develop and launch a national public education campaign to increase awareness among women of the risks of heart disease.
- The Epilepsy Foundation selected Ogilvy PR to develop a teen website to help teens with epilepsy better understand their condition, as well as reduce the stigma of epilepsy among teenagers.
Meanwhile, the Sacramento office of Ogilvy Public Relations Worldwide has added new business worth $1.2 million to its education practice. The firm was selected by the California Office of the Secretary for Education to conduct the “READ California” literacy campaign, with an annual budget of $945,000. Ogilvy also received a $250,000 budget to conduct outreach work on behalf of the Los Angeles Community College District.
“These two wins solidify Ogilvy PR’s leadership in education communications in California,” says Alicia Ritter, managing director and California’s education group head. “We are excited to be selected to help these organizations address such important issues. The work complements our existing CalTeach program – Governor Gray Davis’ teacher recruitment campaign.”